Ford Authority

Lincoln Nautilus Sales Jump 68 Percent In Q1 2024

Lincoln Nautilus sales increased in the United States, Canada, and Mexico during the first quarter of 2024.

Lincoln Nautilus Sales - Q1 2024 - United States

In the United States, Lincoln Nautilus deliveries totaled 9,231 units in Q1 2024, an increase of about 68 percent compared to 5,505 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
NAUTILUS +67.68% 9,231 5,505

Lincoln Nautilus Sales - Q1 2024 - Canada

In Canada, Lincoln Nautilus deliveries totaled 618 units in Q1 2024, an increase of about 10 percent compared to 564 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
NAUTILUS +9.57% 618 564

Lincoln Nautilus Sales - Q1 2024 - Mexico

In Mexico, Lincoln Nautilus deliveries totaled 206 units in Q1 2024, an increase of about 70 percent compared to 121 units sold in Q1 2023.
MODEL Q1 2024 / Q1 2023 Q1 2024 Q1 2023
NAUTILUS +70.25% 206 121

Sales of the Lincoln Nautilus, shown here, grew 68 percent in Q1 2024 to place fifth.

Competitive Sales Comparison (USA)

Lincoln Nautilus sales jumped 68 percent for 9,231 deliveries during Q1 2024, placing the luxury crossover fifth in a competitive segment of 15 total entries when ranked by sales volume, up five spots from the previous quarter.

The Lexus RX remained in the lead, with a two percent bump in sales to 26,473 units. The BMW X3 followed in second again, with a nine percent uptick for 16,488 deliveries, and the Audi Q5 placed third with a 33 percent drop to 11,473 units, while the Acura MDX took fourth with 27 percent slide to 11,141 units. Meanwhile, sales of the Volvo XC60 were flat with 8,741 deliveries to place sixth. The Mercedes-Benz GLC-Class leaped 136 percent to 8,614 units for seventh. Crosstown rival Cadillac XT5 (see running Cadillac XT5 sales) slipped a spot to eighth place, with sales down 14 percent to 6,275 units. The Porsche Macan followed in ninth with a 19 percent downturn to 5,671 units, and the Genesis GV70 filled out the top ten with sales flat for 5,330 deliveries. All other entries each moved about 2.5K units or less.

Sales Numbers - D-Segment Luxury Crossovers - Q1 2024 - USA

MODEL Q1 24 / Q1 23 Q1 24 Q1 23 Q1 24 SHARE Q1 23 SHARE
LEXUS RX +2.03% 26,473 25,947 22% 22%
BMW X3 +9.13% 16,488 15,108 14% 13%
AUDI Q5 -32.85% 11,473 17,085 10% 14%
ACURA MDX -26.81% 11,141 15,223 9% 13%
LINCOLN NAUTILUS +67.68% 9,231 5,505 8% 5%
VOLVO XC60 -0.21% 8,741 8,759 7% 7%
MERCEDES-BENZ GLC-CLASS +136.07% 8,614 3,649 7% 3%
CADILLAC XT5 -13.86% 6,275 7,285 5% 6%
PORSCHE MACAN -18.75% 5,671 6,980 5% 6%
GENESIS GV70 +0.41% 5,330 5,308 5% 4%
INFINITI QX50 +10.26% 2,569 2,330 2% 2%
BMW X4 -2.85% 2,386 2,456 2% 2%
JAGUAR F-PACE -2.30% 1,574 1,611 1% 1%
INFINITI QX55 -19.78% 1,095 1,365 1% 1%
ALFA ROMEO STELVIO -35.60% 917 1,424 1% 1%
TOTAL -1.71% 117,978 120,035

In terms of segment share, the RX maintained a 22 percent share. The X3 earned a 14 percent segment share, up one percentage point year-over-year, while the Q5 posted a 10 percent share, down four percentage points, and the MDX held a nine percent share, down four percentage points. The Nautilus earned an eight percent share, up three percentage points. The XC60 maintained a seven percent share, while the GLC-Class also posted a seven percent share, up four percentage points. The XT5 and Macan each held a five percent share, both down one percentage point. The GV70 also earned a five percent share, up one percentage point. All other contenders each posted a two percent share or less.

Sales of luxury D-segment crossovers increased just two percent to 117,978 units, meaning that Lincoln Nautilus sales significantly outperformed the segment average.

All-new 2024 Lincoln Nautilus in Black Label trim with a hybrid powertrain, a first for the nameplate

The Ford Authority Take

For more than a year now, Lincoln Nautilus sales have been in the green, posting robust numbers to move up to fifth place this time around. It even outsold its crosstown rival, the Cadillac XT5, by 3K units during Q1 2024.

The recent arrival of the next-generation 2024 Lincoln Nautilus can only help sales of the luxury crossover as it goes against tough competition.

All-new 2024 Lincoln Nautilus featuring Lincoln Digital Experience on coast-to-coast 48-inch display

The all-new 2024 Lincoln Nautilus, revealed last spring, officially arrived at dealers in March, with the Digital Scent collection debuting as well.

The next-gen Nautilus features a huge, cabin-spanning, highly-customizable 48-inch display to make the most of Ford’s next-generation infotainment system; the addition of Lincoln Rejuvenate to “specially curate sensory experiences tied to lighting, screen visuals, and personal preferences such as seating position and massage options,” according to the brand; and a first-ever hybrid variant.

The new Nautilus is built at the Changan Ford Hangzhou Assembly plant in China and exported to the U.S. and other markets.

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  1. Carrying Pictures of Chairman Mao

    People voting for Marxists, and purchasing vehicles made in China. You get what you ask for.

    1. RichG

      You sound medicated.

    2. TBond

      I was seriously considering buying one until I saw it was built in China. Here I come BMW built in South Carolina.

  2. Johnnie F.

    Officially arrived in March, eh? Still waiting for my 2024 Nautilus and here it is June. We are not used to playing the waiting game. The good news is we don’t have to pay for it until it arrives. Tick Tock.

    1. Michael K

      They Hybrid had a recall and stop-sale for fuel injectors breaking off and trashing the engine.

      1. John C

        No it did not! No evidence of a recall on the Hybrid

  3. MJ

    You could at least Post a picture of the new ,Odell, not the old one.
    I like the new model , but won’t buy it because it’s built in China . If Ford
    Wants to grow the small sales numbers of Lincoln, they need to build a new Lincoln plant , plus add a few more models, a coupe, a convertible and some cool unique vehicle, plus some cars . All they have is 3 boxy SUVs that all look alike and one China SUV . Pathetic

  4. Everything else is built in China

    F the haters, I love mine!

  5. Tom

    Basically, people don’t care about if it’s made in China or not. Like we’ve been saying since this was first announced.

    1. Tigger

      And not caring about this nation is why it’s in the shape it’s in today.

  6. Bill Hall

    Too bad that they are made in China!
    Ford could afford to build them here but they have decided to make a few more dollars making them in China.
    The only vehicles we own are Fords we are also invested in Ford but that may change if this continues.
    Don’t support China and desert the American people!

    1. Jay

      Get rid of your cell phones, clothes and just about everything else that you have that’s made in China.

      1. Tigger

        Unfortunately cell phones and clothing are no longer made in the US. There are plenty of great $80k vehicles made in the US you can buy instead.

  7. Fordfan

    Great job Ford! Ignore the haters, they were never going to buy Ford/Lincoln in the first place. They just like to criticize.

    1. Tigger

      We definitely won’t even consider a Chinese made Lincoln let alone buy one.

  8. Kevin

    THe “rejuvenate” feature IS NOT available and did not ship with ’24 models. Perhaps it will be available but it currently is not.

  9. Lawrence Petersen

    I realize that a lot of components in vehicles made in the U.S.A are made in China. What I can’t understand for the life of me why ford would build a plant in China given the political turmoil between the U.S. and China.
    I have been a ford owner my whole life and we have a 2022 nautilus but I will be considering another option in a couple years.


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