Though EV sales continue to rise across the globe, demand hasn’t quite matched expected levels of growth as of late, and automakers have responded by dialing back their electrified ambitions somewhat as a result. There have also been quite a few studies published in recent months indicating that consumers are growing increasingly weary of EVs, which creates more challenges for automakers and government officials alike. However, EV owners have typically remained rather loyal to those vehicles, regardless, though it seems as if this dynamic may be shifting as well.
That evidence comes to us from the recently-released McKinsey Mobility Consumer Pulse report, which found that 29 percent of EV owners it surveyed said they are considering switching back to an ICE vehicle for their next purchase. On the same token, 38 percent that don’t currently own an EV are also considering purchasing one or a PHEV the next time they’re in the market for a vehicle, too. The most recent version of the McKinsey Mobility Consumer Pulse report polled 30,000 consumers who regularly lean on mobility of all kinds, spanning 15 countries and asking over 200 questions to derive these responses.
This particular report is just one of several pieces of growing evidence that backs a decline in enthusiasm for EVs among new vehicle shoppers, in general. Last month, a study from AAA found that 18 percent of its respondents say they’d be “likely” or “very likely” to purchase an EV, which was down from 23 percent one year ago, while 63 percent said they’re “unlikely” or “very unlikely” to consider one – up from 53 percent last year.
For the first time since 2021, the J.D. Power 2024 U.S. Electric Vehicle Consideration (EVC) Study showed a decline in consumers who said they’re “very likely” to consider an EV as well, and S&P Global Mobility found that more shoppers switched to hybrids than EVs in 2023, too. All of this is precisely why Ford has shifted its focus as of late, choosing to offer an array of powertrain options across the globe rather than trying to force EVs on consumers and allow those same folks to dictate the pace of EV adoption.
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Comments
Hybrids are the way to go, they charge themselves and if you drive the way you should you will get great gas mileage because you will be utilizing the electric mode more than the gasoline engine.
This report says 30% of people globally want to switch back. HOWEVER, it also states that nearly 50% of Americans want to switch back. When half of American buyers want to drop their EV, manufacturers have made their problem even worse. These 1-and-done buyers are not likely to ever return to EVs because their initial experience was so bad.
100% Agree. It’s called FLOGGING A DEAD HORSE.
Those states say that 70% will stay with or go back to an ev !
My personal survey of 1 person (me). “Early adopters” with only 1 car have discovered that an EV has its pluses and minuses. People with more than 1 car buy an EV because it’s a dam nice car and they mitigate the minuses that way.
That’s what the AAA study found last year. EVs are purchased as a second or third vehicle, NOT a primary vehicle; pretty much tells you that these things are not ready for prime time.
If EVs are more expensive and yet cannot serve as the primary vehicle, that’s an upside down value proposition for most consumers.
My neighbor just dumped his Tesla and replaced it with a new Explorer..
So where are Ford hybrid and PHEV vehicles? They dropped the Explorer hybrid, they are dropping the Escape which has a hybrid and PHEV option. My 2023 hybrid Maverick order never got built. F-150 hybrid is more of a electric bed plug ins than a hybrid vehicle.
Why is it that Hyundai/Kia has a hybrid option in most all the vehicle the make? That’s why I bought a 2023 Santa Fe Limited PHEV to go along with my 2017 F-350 diesel dually. I have owned a PHEV Fusion, and a Escape hybrid in the past. If Ford would have had a hybrid Edge I would have bought it not the Santa Fe.
I’m very happy with my Santa Fe 10,000 + miles no problems and 87.4 mpg.
Since Tesla sells by far the most EVs I wonder if the people wanting something else are the ones who are finally underwhelmed by Tesla.
I had a Tesla in 2011 for 4 years, 50,000 miles. I enjoyed the uniqueness of it at the time, and it was a fun ride, but I didn’t like the fact that it required alot of maintenance, and it was in the shop all the time for warranty service, or for things the Tesla Service Shop did to damage the car and I insisted be fixed at their cost. It was an experience, but I don’t want to repeat it. So chawk me up as going to something other than Tesla –
In that case I did go back to ICE – I traded it in on a cashless sale for a brand new Caddy ELR PHEV.
I’ve since bought only GM plug-ins, and I have been satisfied with all of them, more or less.
I could see a person who stays in town or the city driving an EV. However, a lot of us enjoy traveling down the interstate in a gas powered car. Still waiting on our hybrid 2024 Nautilus. Tick Tock. How are you people going to feel when an EV is shoved down your throats as the only option. Vote wisely, this November, folks. My candidate says he wants American people to have a choice of Anything they want.