Since it launched a few years ago, Ford BlueCruise has expanded its user base at a rapid rate, adding a host of updates based on real-time data along the way. In fact, with nearly a half-million BlueCruise equipped vehicles on the road right now, folks that subscribe to the hands-free highway driving feature have racked up millions more miles with it enabled, and those numbers continue to grow with each passing month. Now, Ford has announced yet another BlueCruise expansion as those figures keep piling up.
Now that the European Commission has approved BlueCruise for use on roads in that particular region, this means that the hands-free feature can now be used in a grand total of 17 countries – 15 of which are in the EU. Along with the U.S. and Canada, that list includes Austria, Belgium, Czech Republic, Denmark, France, Great Britain, Germany, Greece, Hungary, Italy, Netherlands, Poland, Portugal, Spain, and Sweden.
In Europe, specifically, BlueCruise users have access to 82,744 miles of “Blue Zones,” as Ford calls them, which are designated highways where that feature can be used. There are more than 420,000 BlueCruise-equipped Ford and Lincoln vehicles already on the road globally, with customers in the U.S. and Canada racking up over 3.1 million hours and more than 213 million miles with the feature activated to date – further than a round trip from Earth to the sun.
For Ford itself, BlueCruise has also proven to be a real profit-generating feature, as Ford Authority previously reported. In fact, Ford CEO Jim Farley previously revealed that it carries a whopping 70 percent profit margin for the automaker, which is precisely why it continues to add it to more and more vehicles – which will likely help continue to fuel its rapid growth for years to come.
We’ll have more on BlueCruise soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.
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