Ford Escape Sales Down 13 Percent During Q2 2024

Ford Escape sales decreased in the United States but increased in Mexico and Colombia during the second quarter of 2024, with 21 deliveries in Argentina. Note that the Escape is sold as the Kuga in various international markets.

Ford Escape Sales - Q2 2024 - United States

In the United States, Ford Escape deliveries totaled 37,943 units in Q2 2024, a decrease of about 13 percent compared to 43,690 units sold in Q2 2023.

In the first six months of the year, Escape sales increased about 15 percent to 74,538 units.

Ford Escape Sales - Q2 2024 - Canada

In Canada, Ford Escape deliveries totaled 5,159 units in Q2 2024.

In the first six months of the year, Escape sales totaled 9,166 units.

Ford Escape Sales - Q2 2024 - Mexico

In Mexico, Ford Escape deliveries totaled 776 units in Q2 2024, an increase of about 53 percent compared to 506 units sold in Q2 2023.

In the first six months of the year, Escape sales increased about 108 percent to 1,552 units.

Ford Escape Sales - Q2 2024 - Colombia

In Colombia, Ford Escape deliveries totaled 676 units in Q2 2024, an increase of about 459 percent compared to 121 units sold in Q2 2023.

In the first six months of the year, Escape sales increased about 358 percent to 1,545 units.

Ford Kuga Sales - Q2 2024 - Argentina

In Argentina, Ford Kuga deliveries totaled 21 units in Q2 2024, an increase of about 600 percent compared to 3 units sold in Q2 2023.

In the first six months of the year, Kuga sales increased about 1,150 percent to 50 units.

Competitive Sales Comparison (USA)

Ford Escape sales fell 13 percent for 37,943 deliveries during Q2 2024 among now 17 entries in the mainstream C-segment crossover segment when ranked by sales volume, remaining in ninth place from the previous quarter. We’ve added the Mazda CX-50 to the list, which is a slightly larger sibling to the CX-5 but still another rival to the Escape.

The Toyota RAV4 maintained the lead as before, with sales up 21 percent to 123,473 units, followed by the Honda CR-V in second place with a five percent bump to 101,166 units. Crosstown rival Chevy Equinox (see running Chevy Equinox sales) moved up a spot to third with a one percent dip to 52,270 units, while the Nissan Rogue took fourth with a 29 percent drop to 50,356 units, and the Hyundai Tucson rounded out the top five with a 14 percent slide to 46,637 units. The Escape (see running Ford Escape sales) placed ninth, while Ford Bronco Sport (see running Ford Bronco Sport sales), The Blue Oval’s second entry here, took 11^th with a 15 percent downturn to 28,189 units. The GMC Terrain (see running GMC Terrain sales), GM’s second entry, followed in 12^th place with a 38 percent jump for 27,259 deliveries.

Sales Numbers - Mainstream C-Segment Crossovers - Q2 2024 - USA

In terms of segment share, the RAV4 earned an 18 percent share, up three percentage points year-over-year. The CR-V maintained a 15 percent segment share, while the Equinox maintained an eight percent share, the Rogue also posted a seven percent share, down four percentage points, and the Tucson also held a seven percent share, down one percentage point. The Escape earned a six percent share, down one percentage point, while the Bronco Sport posted a four percent share, also down one percentage point, and the Terrain held a four percent share, up one percentage point.

Combining sales of Ford’s two models in this space, the Escape and the Bronco Sport, shows a 14 percent slide for 66,132 deliveries and a cumulative 10 percent segment share.

Sales Numbers - Ford Mainstream C-Segment Crossovers - Q2 2024 - United States

Mainstream C-segment crossover sales grew just over two percent to 677,258 units, meaning that Ford Escape sales significantly underperformed the segment average.

The Ford Authority Take

Ford Escape sales for Q2 2024 went in the opposite direction from the first quarter this year, posting negative results this time around while still maintaining ninth place, or about mid-pack, among 17 entries in the midsize crossover segment – but down from sixth place just a year ago.

Combining sales of the Ford’s two models in this space, the Escape and Bronco Sport, still lagged others in this space when compared to cumulative sales of GM’s two entries, the Chevy Equinox and GMC Terrain, or those of the Hyundai Motor Group, the Hyundai Tucson and Kia Sportage. Nevertheless, all these automakers were still outdone by the perennial bestsellers, the Toyota RAV4 and Honda CR-V.

Ford Escape production decreased in April for the first time since last November, but increased in May – all of which may have impacted sales this quarter.

About Ford Escape

Coming off a refresh for the 2023 model year, the 2024 Ford Escape features few changes and updates, including the addition of a new Race Red color and the Active now being the entry level trim as Base becomes a fleet-only trim. Furthermore, the 2024 Escape drops the SecuriCode keyless entry keypad across the board as a factory option, replaced by a dealer installed part, and the factory navigation subscription changes, being reduced from three years to one.

The Ford Escape continues to be a hit, with the Escape hybrid among the top 10 fastest selling new cars and the Escape being one of the most popular used vehicles of 2023. Value-wise, the Escape is among the best new cars and small SUVs for the money. Consumer Reports named the Escape among the most popular new vehicles currently on the market, and the Escape PHEV as one of the most satisfying compact SUVs.