Ford F-150 Lightning Sales Slip To Second Place During Q2 2024

Ford F-150 Lightning sales increased in the United States during the second quarter of 2024, with no deliveries recorded in Canada.

Ford F-150 Lightning Sales - Q2 2024 - United States

In the United States, Ford F-150 Lightning deliveries totaled 7,902 units in Q2 2024, an increase of about 77 percent compared to 4,466 units sold in Q2 2023.

In the first six months of the year, F-150 Lightning sales increased about 79 percent to 15,645 units.

Ford F-150 Lightning Sales - Q2 2024 - Colombia

In Colombia, Ford F-150 Lightning deliveries totaled 0 units in Q2 2024.

In the first six months of the year, F-150 Lightning sales totaled 1 units.

Competitive Sales Comparison (USA)

Sales of the Ford F-150 Lightning (see running Ford F-150 Lightning sales) jumped 77 percent during Q2 2024 moving 7,902 units, slipping to second place from the previous quarter among five entries in the small but slowly growing full-size mainstream electric pickup truck segment when ranked by sales volume.

The newest entry here, the Tesla Cybertruck, has already moved into the top in its second quarter on sale, logging 8,000 deliveries. Meanwhile, the F-150 Lightning, the oldest entry here, followed in second. The GMC Hummer EV Pickup (see running GMC Hummer EV Pickup sales) took third place with 2,929 deliveries, trading places with the Rivian R1T in fourth with a 49 percent drop to 2,212 units. The Chevy Silverado EV (see running Chevy Silverado EV sales) finished out the list with 2,196 deliveries.

Sales Numbers - Full-Size Mainstream Electric Pickup Trucks - Q2 2024 - USA

In terms of segment share, both the Cybertruck and F-150 Lightning each earned a 34 percent share. The Hummer EV Pickup posted a 13 percent segment share, the R1T held a 10 percent share, and the Silverado EV earned a nine percent share.

FoMoCo currently has three EVs on sale, with the F-150 Lightning joined by the Ford Mustang Mach-E crossover and Ford E-Transit cargo van, combining for 23,957 deliveries. The Mustang Mach-E outsold the F-150 Lightning with 12,645 deliveries, while the E-Transit moved 3,410 units.

Sales Numbers - Ford EVs - Q2 2024 - USA

GM’s two all-electric pickup trucks currently on sale, the Hummer EV Pickup and Silverado EV, posted cumulative sales of 5,125 deliveries.

Sales Numbers - GM Full-Size Mainstream Electric Pickup Trucks - Q2 2024 - USA

Sales of the full-size mainstream electric pickup truck segment grew 162 percent to 23,239 units, meaning Ford F-150 Lightning sales underperformed the segment average.

The Ford Authority Take

Ford F-150 Lightning sales maintained a strong, positive upward trend halfway through the year. However, during Q2 2024 it was outdone by the newest model to join the list, the Tesla Cybertruck, which moved about 100 more units than the oldest entry here.

Yet, the solid sales performance of The Blue Oval’s first EV truck is in spite of waning buyer interest along with mounting competitive pressure as other automakers continue adding their own models to the small but growing full-size mainstream electric pickup truck segment.

About Ford F-150 Lightning

For 2024, the Ford F-150 Lightning drops two configurations. Yet, it adds a new Flash trim level, sitting above the XLT trim, as an option that bundles tech upgrades and the extended range battery at a more reasonable price. On the other end of the spectrum, The Blue Oval debuted the Platinum Black trim, with the F-150 Lightning being the first production Ford truck to feature a matte wrap.

The 2024 Ford F-150 Lightning gains ActiveX seating for the Lariat trim, and the entire 2024 lineup gets a heat pump as standard, while dropping Active Park Assist 2.0.

At the beginning of the year, the Ford F-150 Lightning Switchgear debuted as new demonstrator, a performance off-roading EV pickup that channels the spirit of the Raptor that is another collaboration between RTR and Ford Performance.