Ford Maverick Sales Jump 81 Percent During Q2 2024

Ford Maverick sales increased in the United States, Brazil, and Argentina, but decreased in Mexico during the second quarter of 2024.

Ford Maverick Sales - Q2 2024 - United States

In the United States, Ford Maverick deliveries totaled 38,052 units in Q2 2024, an increase of about 81 percent compared to 21,021 units sold in Q2 2023.

In the first six months of the year, Maverick sales increased about 81 percent to 77,113 units.

Ford Maverick Sales - Q2 2024 - Canada

In Canada, Ford Maverick deliveries totaled 1,792 units in Q2 2024.

In the first six months of the year, Maverick sales totaled 3,284 units.

Ford Maverick Sales - Q2 2024 - Mexico

In Mexico, Ford Maverick deliveries totaled 531 units in Q2 2024, a decrease of about 5 percent compared to 559 units sold in Q2 2023.

In the first six months of the year, Maverick sales increased about 26 percent to 1,377 units.

Ford Maverick Sales - Q2 2024 - Brazil

In Brazil, Ford Maverick deliveries totaled 812 units in Q2 2024, an increase of about 194 percent compared to 276 units sold in Q2 2023.

In the first six months of the year, Maverick sales increased about 98 percent to 1,437 units.

Ford Maverick Sales - Q2 2024 - Argentina

In Argentina, Ford Maverick deliveries totaled 997 units in Q2 2024, an increase of about 33 percent compared to 748 units sold in Q2 2023.

In the first six months of the year, Maverick sales decreased about 19 percent to 1,486 units.

Ford Maverick Sales - Q2 2024 - Chile

In Chile, Ford Maverick deliveries totaled 45 units in Q2 2024.

In the first six months of the year, Maverick sales totaled 347 units.

Competitive Sales Comparison (USA)

Ford Maverick sales (see running Ford Maverick sales) jumped 81 percent to 38,052 units during Q2 2024, matching its performance from the previous quarter and again far outselling its lone competitor in the space, the Hyundai Santa Cruz, this time four-to-one. The compact unibody pickup finished a far distant second with 9,528 deliveries as sales dipped 11 percent year-over-year.

Sales Numbers - Compact Pickups - Q2 2024 - USA

From a segment share standpoint, Ford Maverick sales dominated again with an 80 percent segment share to the Santa Cruz’s 20 percent.

Overall, the compact pickup segment increased 50 percent to 47,580 units during Q2 2024, meaning Ford Maverick sales significantly outperformed the segment average.

For the sake of context, below, we’ve provided sales data for midsize pickup trucks, which includes the Ford Ranger (see running Ford Ranger sales). While these pickups technically slot in at one segment above the Maverick, there is often cross-shopping between the two spaces. The Maverick outsold its bigger sibling, the Ranger, about three-to-one, which moved 13,257 units.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2024 - USA

The midsize mainstream pickup segment decreased three percent to 130,096 units during Q2 2024.

The Ford Authority Take

Ford Maverick sales during the second quarter of 2024 continued to showcase the compact pickup’s popularity, matching its performance from the previous quarter.

Maverick production reached an all-time high in April 2024, with 17,669 units rolling off the assembly line.

About Ford Maverick

The 2024 Ford Maverick receives several changes and updates compared to its prior model year. The compact pickup dropped the 2.5L I4 hybrid engine as its standard engine option in favor of the 2.0L EcoBoost I4 gasoline powerplant. The Lariat trim was subject to notable changes too, gaining quite a few standard packages and features that were previously optional, while the off-road-focused Tremor replaced its optional appearance package with standard decals.

The 2024 Maverick also lost the factory SecuriCode keypad across the board, along with the manual sliding rear window and the windshield wiper deicer. Meanwhile, it ditches four exterior colors, but gains two new ones. Here’s a guide to every 2024 Ford Maverick wheel.

Additionally, the Blue Oval from made the 2024 Maverick XL more expensive, adding another $415 to its starting MSRP.

Looking ahead, a refreshed 2025 Ford Maverick is forthcoming, along with more variants on the way, including a street performance-focused version in the works that will feature new wheels. Check out photos of the 2025 Maverick touchscreen recently spotted completely uncovered.

Recently, a 2025 Maverick ST was potentially spotted while a Lariat was caught completely uncovered, along with an XL sporting Eruption Green paint and a XLT with the Black Appearance Package. Most recently, we’ve spotted the Lariat “sport” model and the Tremor with new tires.

Apparently, a 2025 Ford Maverick Hybrid AWD is happening, a particular configuration that shoppers have requested.