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U.S. Ford Motor Company Sales Up One Percent In Q2 2024

Ford Motor Company sales increased one percent to 536,050 units during second quarter of 2024 in the United States. Sales increased at both Ford and Lincoln.

“From the urban customer who wants the capability of a small pickup like Maverick to the businesses that rely on Transit vans to help drive the American economy, the distinctive Ford lineup is resonating with customers,” said President of Ford Blue, Andrew Frick. “Hybrid and electric vehicles are driving growth, as are post-purchase experiences, like BlueCruise hands-free highway driving, the Ford Pro Intelligence software platform and remote vehicle servicing options,” he added.

Ford Maverick Hybrid Argentina - Exterior 001 - Front Three Quarters

FoMoCo Sales Notes – U.S. Q2 2024

  • Total Ford Motor Company sales during second quarter of 2024 increased 0.8 percent to 536,050 units
    • Truck sales increased 4.5 percent to 308,920 units
    • SUV sales decreased 5.3 percent to 213,393 units
    • Car sales increased 27.7 percent to 13,737 units
    • Electric vehicle sales totaled 23,957 units, up 61.4 percent year to year
    • Hybrid vehicle sales totaled 53,822 units, up 55.6 percent year to year
    • Internal combustion sales totaled 458,271 units, down 5.0 percent year to year
  • Ford is America’s No. 1 truck seller, led by best-selling F-Series and strong gains for Maverick, America’s most affordable pickup
    • Maverick Hybrid, F-150 Hybrid sales lead to best-ever quarterly hybrid results
  • Electric vehicle sales surge
    • Mustang Mach-E and F-150 Lightning are drawing customers from other brands, 62 percent of F-150 Lightning and 54 percent of Mustang Mach-E sales are new to Ford
    • With 44,180 total EVs sold for the first half of the year, Ford brand electric vehicles trail only Tesla
  • Ford Transit – America’s best-selling van – posts new first half sales record

Brand & Model Sales

Ford sales increased 0.1 percent to 512,127 units:

Lincoln sales increased 18.9 percent to 22,923 units:

During the first six months of the 2024 calendar year, Ford Motor Company sales increased 9.2 percent to 1,044,133 units.

Sales Results - Q2 2024 - USA - Ford

MODELQ2 2024 / Q2 2023Q2 2024Q2 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO-0.24% 26,08626,150-14.39%50,152 58,580
BRONCO SPORT-15.28% 28,18933,272-5.37%59,754 63,143
E-SERIES+12.51% 9,8288,735+3.83%20,268 19,520
E-TRANSIT+95.53% 3,4101,744+116.38%6,301 2,912
EDGE-36.94% 16,52226,202+11.18%51,679 46,484
ESCAPE-13.15% 37,94343,690+14.96%74,538 64,839
EXPEDITION+8.70% 21,74720,007+10.01%43,307 39,366
EXPLORER-0.05% 46,33846,362+0.36%104,803 104,423
F-150 LIGHTNING+76.94% 7,9024,466+78.66%15,645 8,757
F-SERIES-7.93% 191,561208,050-9.99%336,761 374,136
HEAVY TRUCKS-4.60% 3,5843,757-12.18%6,852 7,802
MAVERICK+81.02% 38,05221,021+81.45%77,113 42,499
MUSTANG+27.67% 13,73710,760+7.75%27,444 25,471
MUSTANG MACH-E+46.47% 12,6458,633+58.36%22,234 14,040
RANGER+5.06% 13,25712,618-37.08%15,175 24,118
TRANSIT+28.32% 38,86430,287+24.09%75,863 61,134
TRANSIT CONNECT-50.00% 2,4624,924-15.09%7,427 8,747
FORD TOTAL+0.12% 512,127511,538+2.77%995,316 968,510

Sales Results - Q2 2024 - USA - Lincoln

MODELQ2 2024 / Q2 2023Q2 2024Q2 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
AVIATOR+90.26% 5,6642,977+45.06%11,914 8,213
CORSAIR+17.03% 6,5635,608+33.41%12,849 9,631
NAUTILUS+20.76% 8,2736,851+41.66%17,504 12,356
NAVIGATOR-26.98% 3,4234,688-26.06%6,550 8,858
LINCOLN TOTAL+18.88% 23,92320,124+24.99%48,817 39,058

Sales Results - Q2 2024 - USA - FMC Totals

BRANDQ2 2024 / Q2 2023Q2 2024Q2 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
FORD TOTAL+0.12% 512,127511,538+2.77%995,316 968,510
LINCOLN TOTAL+18.88% 23,92320,124+24.99%48,817 39,058
FMC USA TOTAL+0.83% 536,050531,662+3.63%1,044,133 1,007,568

About The Numbers

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Comment

  1. Tigger

    Nice to see the “all-American” luxury brand Lincoln’s best selling vehicle is a CHINESE import. Way to go Farley and company!

    Reply

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