Ford Ranger Sales Up Five Percent To Place Fourth During Q2 2024

Ford Ranger sales increased in the United States, Mexico, Brazil, Argentina, and Chile, but decreased in Colombia during the second quarter of 2024.

Ford Ranger Sales - Q2 2024 - United States

In the United States, Ford Ranger deliveries totaled 13,257 units in Q2 2024, an increase of about 5 percent compared to 12,618 units sold in Q2 2023.

In the first six months of the year, Ranger sales decreased about 37 percent to 15,175 units.

Ford Ranger Sales - Q2 2024 - Canada

In Canada, Ford Ranger deliveries totaled 824 units in Q2 2024.

In the first six months of the year, Ranger sales totaled 1,563 units.

Ford Ranger Sales - Q2 2024 - Mexico

In Mexico, Ford Ranger deliveries totaled 1,593 units in Q2 2024, an increase of about 53 percent compared to 1,039 units sold in Q2 2023.

In the first six months of the year, Ranger sales increased about 41 percent to 3,249 units.

Ford Ranger Sales - Q2 2024 - Brazil

In Brazil, Ford Ranger deliveries totaled 7,714 units in Q2 2024, an increase of about 77 percent compared to 4,347 units sold in Q2 2023.

In the first six months of the year, Ranger sales increased about 53 percent to 12,766 units.

Ford Ranger Sales - Q2 2024 - Argentina

In Argentina, Ford Ranger deliveries totaled 5,523 units in Q2 2024, an increase of about 14 percent compared to 4,834 units sold in Q2 2023.

In the first six months of the year, Ranger sales decreased about 8 percent to 10,349 units.

Ford Ranger Sales - Q2 2024 - Chile

In Chile, Ford Ranger deliveries totaled 1,296 units in Q2 2024, an increase of about 63 percent compared to 797 units sold in Q2 2023.

In the first six months of the year, Ranger sales increased about 38 percent to 2,266 units.

Ford Ranger Sales - Q2 2024 - Colombia

In Colombia, Ford Ranger deliveries totaled 519 units in Q2 2024, a decrease of about 32 percent compared to 763 units sold in Q2 2023.

In the first six months of the year, Ranger sales decreased about 38 percent to 959 units.

Competitive Sales Comparison (USA)

Ford Ranger sales were up five percent to 13,257 units in Q2 2024 when ranked by sales volume as it recovers from a generational changeover. The midsize truck moved into fourth place, up from last the previous quarter.

The Toyota Tacoma sales continue to be impacted by its own generational changeover. However, the best-seller still remained at the top even with sales dropping 24 percent to 47,879 units. The Chevy Colorado (see running Chevy Colorado sales) moved up a spot into second with a 35 percent bump to 26,901 units, trading places with the Nissan Frontier in third with a 17 percent uptick for 20,219 deliveries. The GMC Canyon (see running GMC Canyon sales), the Colorado’s corporate cousin, saw sales jump 69 percent to 11,351 units with a nine percent swell to take fifth place, relegating the Jeep Gladiator to last place with a 24 percent slip in sales moving 10,489 units.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q2 2024 - USA

In terms of segment share, the Tacoma led with a 37 percent share, down 10 percentage points year-over-year, followed by the Colorado with a 21 percent segment share, up six percentage points, and the Frontier with a 16 percent share, up three percentage points. The Ford Ranger earned a 10 percent share, up one percentage point, while the Canyon posted a nine percent share, up four percentage points, and the Gladiator held an eight percent share, down two percentage points.

Sales of GM’s two midsize pickups, the Chevy Colorado and GMC Canyon, combined for 38,252 deliveries and a cumulative 30 percent segment share, keeping The General in second place overall with nearly three times the deliveries of Ford.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q2 2024 - USA

Below, we provide Honda Ridgeline sales for reference, as the model straddles the midsize and full-size pickup truck segments, outsold by all the midsize pickup trucks here.

Sales Numbers - Honda Ridgeline - Q2 2024 - USA

Overall, the midsize mainstream pickup truck segment contracted three percent to 130,096 units, meaning Ford Ranger sales outperformed the segment average.

The Ford Authority Take

Ford Ranger sales show signs of a recovering from a generational changeover. As such, 2024 Ranger pickups are finally reaching dealers, and the 2.7L V6 EcoBoost has been added to the mix as part of Job 2 production.

We expect sales to continue growing as buyers consider, and take delivery of, The Blue Oval’s all-new midsize pickup truck. But an all-new model from Toyota and recent all-new entries from Chevy and GMC won’t make that easy.

About Ford Ranger

A year ago May, the all-new 2024 Ford Ranger debuted with all-new tech and a 2.7L V6 EcoBoost. The carryover turbocharged Ford 2.3L I-4 EcoBoost gasoline engine produces 270 horsepower and 310 pound-feet of torque, while the new, optional twin-turbocharged Ford 2.7L V6 EcoBoost generates 315 horsepower and 400 pound-feet of torque. Both are mated exclusively to the Ford 10-speed automatic transmission, giving the new Ranger a payload capacity of up to 1,805 pounds and a max towing limit of 7,500 pounds.

The 2024 Ranger also debuts the high-performance Ranger Raptor, powered by the twin-turbocharged Ford 3.0L V6 EcoBoost, which will be sold in the U.S. for the very first time after existing in international markets for years now. The engine is rated at 405 horsepower and 430 pound-feet of torque on premium fuel, sending power to the wheels via Ford’s 10-speed automatic transmission, an electronically-controlled on-demand two-speed transfer case, and front- and rear-locking differentials.

That means the 2024 Ford Ranger line-up is offered in XL, XLT, Lariat, and Raptor trim levels.

In addition to new styling inside and out along with a handful of other major changes, the 2024 Ranger nearly matches the EPA fuel economy ratings of its predecessor, as Ford Authority recently reported.