Ford Stock Down 20 Percent During Week Of July 22nd – July 26th, 2024

The value of Ford stock plummeted during the July 22^nd, 2024 – July 26^th, 2024 timeframe. Shares closed the week at $11.18, which represented a whopping 20 percent drop, or $2.80 decrease in value compared to the prior week’s closing value of $13.98.

Movement & Ranges

By comparison, shares of General Motors dropped in value by $4.18, or nine percent, during the same timeframe.

The substantial drop in Ford share value during the week follows a less than one percent decrease from last week, which in turn followed a nine percent increase during the preceding five day trading period.

There was one major announcement during the week. Ford released its second quarter 2024 financial figures, with a revenue of $47.8 billion, net income of $1.8 billion, and adjusted EBIT of $2.8 billion. The automaker also disclosed that it spent about $600 million more on warranty costs than expected. The financial figures did not meet Wall Street’s expectations, and Ford stock had its worst single day decline since 2008.

Ford CEO Jim Farley has been steadfastly outlining The Blue Oval’s future since assuming the role in October 2020. The company’s key goals and organizational changes include:

• An expansion and spinoff for Ford’s leading commercial vehicle business with a suite of software services that drive loyalty and recurring revenue streams.
• An alliance with German automaker Volkswagen.
• Adding more affordable vehicles to Ford’s global lineup, including in North America.
• Having Ford Europe transition to zero-emissions vehicles by 2027 and switch completely over to full EVs by 2030.
• The launch of Ford Ion Park, a facility designed to facilitate R&D initiatives on battery production.
• An investment in Solid Power, a producer of solid-state batteries.
• BlueOvalSK, a joint venture between Ford and SK Innovation, Ford’s preferred supplier of EV batteries, which will bolster Ford’s EV manufacturing ambitions, specifically at two upcoming facilities expected to come online in 2026
• A partnership with Google that will transform the company’s  manufacturing operations and see future Ford Motor Company vehicles sport Android-powered infotainment systems.
• Buyout programs for employees involved in legacy ICE powertrain and platform development and general workforce reductions to cut costs amid the EV pivot.
• Realigning markets according to what’s outlined in the Ford+ plan, which seeks cost reductions in underperforming regions such as South America and India, in addition to reducing overall headcounts via attrition.
• Supporting green initiatives with a comprehensive sustainable financing framework.
• Working with semiconductor manufacturer GlobalFoundries to secure additional microchips for its vehicles.
• Securing batteries from multiple companies wherever possible.
• Developing Ford Pro as a one-stop shop for commercial fleet management as it relates to fully electric work vehicles.
• Further strengthening its digital and connected services by entering into collaborations with companies like Stripe and ADT for payment systems and vehicle security, respectively.
• The creation of Ford Blue and Ford Model e, two divisions tasked with gasoline and fully electric vehicle development, respectively.
• Making current and future Ford EVs more compatible with the Tesla Supercharger network via a new agreement.
• Flexible EV production timing as demand for battery electric vehicles remains unpredictable.
• The development of a third, low-cost EV platform to head off Chinese competition.
• A streamlined EV production rollout and the ability to offer gasoline, hybrid, and fully electric vehicles across the globe and flexible production that can adapt to consumer tastes.

Stock Performance Year-To-Date

Ford share values are now seven percent lower when compared to the first day of trading in 2024. Wall Street continues to grapple with how it should evaluate legacy automakers in the wake of the ongoing EV transition. That said, Ford has frequently shifted its EV product plans and goals, likely adding to skepticism from investors. It has now settled on an “everything for everyone” approach to its lineup that gives buyers a choice between gas, hybrid, and all-electric vehicles.

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