Ford Motor Company has filed to trademark “Ford RS200” and “RS200” with the Swiss Federal Institute of Intellectual Property, Ford Authority has learned.
Filed on March 7th, 2024, and registered on March 11th, 2024, under serial numbers 811315 and 811317, respectively, these applications contain the goods and services description of “Motofahrzeuge, nämlich kraftstoffbetriebene und elektrische Automobile, Pickups, Geländelimousinen und deren Strukturteile” or “Motor vehicles, namely fuel-powered and electric automobiles, pickup trucks, off-road sedans and their structural parts.” The trademarks will expire on March 7th, 2034.
The Ford Authority Take
The Ford RS200 is a literal legend in the world of The Blue Oval, motorsports, and the automotive industry in general, one created four decades ago with one purpose in mind – as a homologation special so that FoMoCo could go Group B rally racing. Aside from unique bodywork, the RS200 features some seriously impressive hardware, and EVO models also touted an upgraded suspension, bigger brakes, and a fortified 2.1L I-4 turbocharged Cosworth BDT-E powerplant that churned out an incredible-for-the-time 580 horsepower, which propels it from 0-60 in just a tick over three seconds.
Ford built just 200 road-going examples of the RS200, and a mere 24 were upgraded to EVO specifications. As such, we rarely see these special machines pop up for sale, and when they do, they rake in big bucks at auction and via various other methods of sale. Most of the time we see one, it’s owned by a celebrity such as Tim Allen or Ken Block, but soon, others will get their chance to pilot something with the same name.
This trademark filing follows an identical one that was recently filed with the European Union Intellectual Property Office (EUIPO), as Ford Authority previously reported, foreshadowing the return of that iconic nameplate. Recently, we also learned that a company called Boreham Motorworks signed a licensing agreement with Ford that will enable it to build continuation versions of the Ford RS200 and the MK1 Escort, which could be the reasoning behind these trademark filings, or perhaps, also a sign that another new version of the RS200 is on the way as well.
We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford RS200 news, Ford trademark news, Ford business news, and continuous Ford news coverage.
Comment
If Ford is going to do another atrocity like the Mach-e or the new fake Capri, they should´t trademark anything.