For the past six years, Ford has served as the presenting sponsor for the Woodward Dream Cruise, though that beloved event did take a one-year pause in 2020 due to the COVID-19 pandemic. The Woodward Dream Cruise began back in 1995 as a fundraising event, but has since become of the biggest automotive-related gatherings on earth, attracting around 1.5 million visitors and over 40,000 vehicles each year, and is known as the “world’s largest one-day celebration of classic car culture.” Now, Ford is set to serve as the presenting sponsor of the Woodward Dream Cruise yet again.
Ford will serve as the presenting sponsor of the 2024 Woodward Dream Cruise – marking seven consecutive years of support in that regard – when it takes place on Saturday, August 17th. The Blue Oval also revealed its logos for this year’s event, which feature the Ford Mustang, a model that’s celebrating its 60th anniversary. The automaker plans to display a host of vehicles at this year’s Dream Cruise as well, including several examples of that pony car, plus its Ford Bronco Corral, along with the Ford Mustang Mach-E Rally and various other special models.
“This year, we are revving up the excitement by showcasing our iconic Mustang lineup along with our entire portfolio of Built Wild Bronco off-road vehicles, SUVs, electric vehicles, and Built Ford Tough trucks at this year’s Woodward Dream Cruise,” said Corey Holter, Ford Group Marketing Director, Utility, and Enthusiast Vehicles. “This celebration is about more than just vehicles; it’s a tribute to the car communities where we live, work, and cruise.”
“As we prepare for another exciting year of cruising, we extend our deepest gratitude to Ford, our sponsors, and the nine participating communities that make this event possible,” stated Michael Lary, President, Woodward Dream Cruise. “For seven remarkable years, Ford has been our unwavering presenting sponsor, fueling our passion for not only classic cars, but also some of the hottest new products out there. Together, we continue to create memories that will last a lifetime.”
We’ll have more on the 2024 Woodward Dream Cruise soon, so be sure and subscribe to Ford Authority for 24/7 Ford news coverage.
Comment
Stick to old school car logo. Woodward Dream Cruise is all about older cars cruising on Woodward.