The all-new, redesigned 2024 Lincoln Nautilus officially debuted back in April 2023, though deliveries of the luxurious crossover didn’t actually begin until this past March. Regardless, the new Nautilus didn’t waste any time accumulating critical praise and numerous awards, largely due to its clever tech and stylish interior. Thus far, the 2024 Lincoln Nautilus has also proven to be a hit with younger shoppers, and now, it has been named one of the hottest brands of the year, too.
The new Lincoln Nautilus has made the cut as one of the 20 hottest brands of the moment from AdAge, all of which have exhibited “popularity with Gen Z consumers, savvy social media strategies, and serendipitous entries into new product categories.” The Lincoln Nautilus is “deploying high-tech features to attract young buyers,” according to the publication, though a recent ad spot also made the crossover go viral, too.
As Ford Authority previously reported, a short Lincoln Nautilus ad released earlier this year featured a song in the background that was created specifically for the 30-second spot, but became so popular that fans demanded more. As a result, Lincoln contacted the studio that developed the original tune – Heavy Duty Projects – and asked them to create a full version of that same track, which was subsequently given a name – Kaleidoscope Bliss (The Nautilus Song) – and released to the masses.
In addition to this bit of viral fame, the 2024 Lincoln Nautilus has also landed on the most recent version of WardsAuto’s 10 Best Interior & UX winners, too. However, the Nautilus hasn’t just resonated with critics and those who gauge just how “hot” a particular brand is – the recent redesign is also paying off in the sales room, where the crossover enjoyed a substantial 41 percent sales increase over the course of the first half of 2024.
We’ll have more on the 2024 Lincoln Nautilus soon, so be sure and subscribe to Ford Authority for more Lincoln news, Lincoln Nautilus news, and continuous Ford news coverage.
Comments
I love mine and I’m 33 😎
Isn’t the Nautilus made in China and exported to the USA? I’ll trade in my wonderful 2021 Corsair GT PHEV for a Nautilus when it is made in the USA and has a PHEV model.
Not going to happen.
We have ordered our 2024 Nautilus and 6 months later are still waiting. And yes, the interior gadgetry was the selling point. Tick Tock.
I’ve had mine for three weeks now and LOVE it.
Just bought our gorgeous 2024 Nautilus 2 weeks ago and it’s probably the greatest car we ever owned. Even better then our Fabulous Cadillac we owned.
The ride, handling and comfort is amazing, not to mention the unbelievable 48 inch dash screen that is Out of this World and very informative.
Everything about this car will blow your mind.
Take one for a test drive and you will be hooked!!!
Make it in the USA.
So they are begging for huge tariffs on Chinese EV’s while building these SUVs in the same country ? Did I hear that correctly?
I come from a long line of Ford owners and have always been happy. NO MORE. Ford has abandoned US auto for China.
Why can’t Ford use this platform to continue the very successful Edge? We are really disappointed to not have an Edge to sell anymore at the Ford Dealership where I work