The Bronco Off-Roadeo launched alongside the sixth-generation Ford Bronco, immediately becoming a popular post-purchase experience (or in some cases, pre-purchase) right off the bat. Since then, the Bronco Off-Roadeo has expanded not only in terms of sheer locations, but also, it has opened up to a larger group of people as well. In fact, roughly two years ago, the Bronco Off-Roadeo hosted its first-ever all-female “Ladies’ Day” event, followed by a second one that same October. Now, that same event is making a comeback yet again.
According to Bronco Nation, the Bronco Off-Roadeo will be hosting more Ladies’ Day events this fall. This time around, those interested in the all-female outing have two venues to choose from – Gilford, New Hampshire, and the soon-to-be-opened Maryville, Tennessee. In New Hampshire, that outing takes place on Friday, October 11th, though it’s reserved for Ford Bronco owners only, while Maryville will host Ladies’ Day on Thursday, October 24th, and Friday, October 25th, and it’s open to both Bronco and Ford Bronco Sport owners.
The purpose of the Bronco Off-Roadeo Ladies’ Day gatherings are to make women a bit more comfortable in what has historically been a male-dominated hobby of off-roading. Even the Bronco Trail Guides are all women, and are there to teach participants all of the ins and outs of that particular activity and their SUVs, from its GOAT modes to sway bar disconnect and how to use those features to tackle various off-road trails and obstacles.
Since its debut, the Bronco Off-Roadeo has expanded in a number of other ways, granting access to owners of used Ford Bronco models, the general public, and those that have already attended once, all while hosting a special solar eclipse event, to boot. Back in February, the 2024 summer dates for the Ford Off-Roadeo were announced, and now, those that wish to drive their Bronco to one of the automaker’s curated locations can do so as well via the new Bring Your Bronco events.
We’ll have more on the Ford Off-Roadeo soon, so be sure and subscribe to Ford Authority for more Ford Bronco news and around-the-clock Ford news coverage.
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I had a blast at the Bronco Off-Rodeo, we had a mix of age groups and genders at our event and everyone had a great time. You read the reviews of what the Bronco is capable of, but its nothing like the experience of testing the vehicle under a watchful team of experts and enthusiasts. If having more focused groups means more people engaging with the vehicle and its performance, then Bravo! Bronco!