Ford Edge sales decreased in the United States during the second quarter of 2024, with 3,715 deliveries in Canada, 32 in Mexico, and 17 in Colombia.
Ford Edge Sales - Q2 2024 - United States
In the United States, Ford Edge deliveries totaled 16,522 units in Q2 2024, a decrease of about 37 percent compared to 26,202 units sold in Q2 2023.In the first six months of the year, Edge sales increased about 11 percent to 51,679 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EDGE | -36.94% | 16,522 | 26,202 | +11.18% | 51,679 | 46,484 |
Ford Edge Sales - Q2 2024 - Canada
In Canada, Ford Edge deliveries totaled 3,715 units in Q2 2024.In the first six months of the year, Edge sales totaled 6,526 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EDGE | * | 3,715 | * | * | 6,526 | 0 |
Ford Edge Sales - Q2 2024 - Mexico
In Mexico, Ford Edge deliveries totaled 32 units in Q2 2024, a decrease of about 74 percent compared to 121 units sold in Q2 2023.In the first six months of the year, Edge sales decreased about 64 percent to 72 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EDGE | -73.55% | 32 | 121 | -63.64% | 72 | 198 |
Ford Edge Sales - Q2 2024 - Colombia
In Colombia, Ford Edge deliveries totaled 17 units in Q2 2024, a decrease of about 41 percent compared to 29 units sold in Q2 2023.In the first six months of the year, Edge sales decreased about 48 percent to 50 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EDGE | -41.38% | 17 | 29 | -47.92% | 50 | 96 |
Competitive Sales Comparison (USA)
Ford Edge sales dropped to 14th place from third in the previous quarter when ranked by sales volume in a crowded field of 23 entries comprised of the midsize and full-size mainstream crossover segment as inventory gets sold off for the discontinued model.
The Jeep Grand Cherokee moved to the top with a 26 percent downturn in sales to 52,296 units. The Ford Explorer (see running Ford Explorer sales), one of two entries from The Blue Oval, slid a spot to second place with flat sales for 46,338 deliveries. The Honda Pilot, one of two entries from Honda, took third with a 17 percent uptick to 36,232 units, followed by the Hyundai Santa Fe, one of four entries from the Hyundai-Kia conglomerate, in fourth with a six percent dip to 30,528 units. The Toyota Grand Highlander, one of three entries from Toyota, moved ahead of the Highlander, its smaller sibling, for the first time with 30,246 deliveries to place fifth. The VW Atlas took sixth with a 30 percent rise to 29,062 units. The Hyundai Palisade, in seventh, saw sales jump 44 percent to 28,492 units, while the Kia Telluride, its corporate twin, placed eighth with flat sales for 28,122 deliveries. Rounding out the top 10, the Toyota Highlander had a 52 percent drop in sales to 28,075 units. The Chevy Traverse (see running Chevy Traverse sales), one of three models here from GM, followed in 11th place with a 35 percent decrease to 23,987 units. Meanwhile, the Ford Edge (see running Ford Edge sales) took 14th with a 37 percent slide for 16,522 deliveries. The Chevy Blazer (see running Chevy Blazer sales), 18th place, posted a 29 percent downturn to 12,893 units, and the GMC Acadia (see running GMC Acadia sales) saw sales fall 59 percent for 10,008 deliveries to place 20th.
Sales Numbers - Midsize & Full-Size Mainstream Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | -25.77% | 52,296 | 70,454 | 10% | 13% | -14.57% | 106,751 | 124,956 |
| FORD EXPLORER | -0.05% | 46,338 | 46,362 | 9% | 8% | +0.36% | 104,803 | 104,423 |
| HONDA PILOT | +16.58% | 36,232 | 31,079 | 7% | 6% | +18.82% | 66,283 | 55,783 |
| HYUNDAI SANTA FE | -6.40% | 30,528 | 32,616 | 6% | 6% | -7.39% | 56,622 | 61,142 |
| TOYOTA GRAND HIGHLANDER | +18,922.64% | 30,246 | 159 | 6% | 0% | +34,731.45% | 55,382 | 159 |
| VOLKSWAGEN ATLAS | +30.22% | 29,062 | 22,317 | 6% | 4% | +33.87% | 54,388 | 40,628 |
| HYUNDAI PALISADE | +43.57% | 28,492 | 19,845 | 6% | 4% | +36.25% | 53,747 | 39,447 |
| KIA TELLURIDE | +0.10% | 28,122 | 28,094 | 6% | 5% | -2.87% | 53,700 | 55,284 |
| TOYOTA HIGHLANDER | -51.53% | 28,075 | 57,920 | 6% | 11% | -46.93% | 60,108 | 113,264 |
| KIA SORENTO | +7.85% | 24,419 | 22,641 | 5% | 4% | +9.01% | 46,663 | 42,807 |
| CHEVROLET TRAVERSE | -35.43% | 23,987 | 37,148 | 5% | 7% | -39.63% | 41,462 | 68,681 |
| NISSAN PATHFINDER | +8.16% | 20,554 | 19,003 | 4% | 3% | -7.50% | 39,566 | 42,773 |
| DODGE DURANGO | -9.42% | 17,792 | 19,642 | 4% | 4% | -11.29% | 32,921 | 37,109 |
| FORD EDGE | -36.94% | 16,522 | 26,202 | 3% | 5% | +11.18% | 51,679 | 46,484 |
| SUBARU ASCENT | -16.81% | 15,272 | 18,359 | 3% | 3% | -15.65% | 27,955 | 33,141 |
| TOYOTA VENZA | +141.78% | 13,566 | 5,611 | 3% | 1% | +64.62% | 21,527 | 13,077 |
| MAZDA CX-90 | +139.52% | 12,975 | 5,417 | 3% | 1% | +302.51% | 22,959 | 5,704 |
| CHEVROLET BLAZER | -28.69% | 12,893 | 18,080 | 3% | 3% | -11.56% | 29,488 | 33,343 |
| MITSUBISHI OUTLANDER | -25.91% | 10,645 | 14,368 | 2% | 3% | +1.28% | 24,491 | 24,182 |
| GMC ACADIA | -58.65% | 10,008 | 24,205 | 2% | 4% | -55.96% | 17,682 | 40,150 |
| HONDA PASSPORT | -31.06% | 8,538 | 12,385 | 2% | 2% | -31.55% | 16,293 | 23,804 |
| NISSAN MURANO | -49.53% | 4,413 | 8,744 | 1% | 2% | -56.87% | 9,139 | 21,188 |
| MAZDA CX-9 | -99.99% | 1 | 7,523 | 0% | 1% | -99.98% | 4 | 17,359 |
| TOTAL | -8.61% | 500,976 | 548,174 | -4.91% | 993,613 | 1,044,888 |
In terms of segment share, the Grand Cherokee earned a 10 percent share, down three percentage points year-over-year, followed by the Explorer with a nine percent segment share, down one percentage point. The Pilot posted a seven percent share, also down one percentage point. The Santa Fe, Grand Highlander, Atlas, Palisade, Telluride, and Highlander each held a six percent share. The Sorento and Traverse both earned a five percent share, while the Edge and Blazer each held a three percent share, and the Acadia posted a two percent share.
Ford’s two entries, the Explorer and Edge, combined for 62,860 deliveries for a 12 percent segment share.
Sales Numbers - Ford Midsize & Full-Size Mainstream Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD EXPLORER | -0.05% | 46,338 | 46,362 | 74% | 64% | +0.36% | 104,803 | 104,423 |
| FORD EDGE | -36.94% | 16,522 | 26,202 | 26% | 36% | +11.18% | 51,679 | 46,484 |
| TOTAL | -13.37% | 62,860 | 72,564 | +3.69% | 156,482 | 150,907 |
GM’s three models, Chevy Traverse and Blazer along with the GMC Acadia, posted cumulative sales of 46,888 units for a 10 percent segment share, with The Blue Oval outpacing its crosstown rival.
Sales Numbers - GM Midsize & Full-Size Mainstream Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET TRAVERSE | -35.43% | 23,987 | 37,148 | 51% | 47% | -39.63% | 41,462 | 68,681 |
| CHEVROLET BLAZER | -28.69% | 12,893 | 18,080 | 27% | 23% | -11.56% | 29,488 | 33,343 |
| GMC ACADIA | -58.65% | 10,008 | 24,205 | 21% | 30% | -55.96% | 17,682 | 40,150 |
| TOTAL | -40.97% | 46,888 | 79,433 | -37.66% | 88,632 | 142,174 |
Overall, sales of the midsize and full-size mainstream crossover segment were down nine percent for 500,976 deliveries during Q2 2024, meaning Ford Edge sales significantly underperformed the segment average.
The Ford Authority Take
Sales of the Ford Edge in Q2 2024 are starting to see the result of the Blue Oval’s popular midsize crossover having been discontinued as remaining stock gets sold off. Yet, even this past quarter, Ford took two of the top three spots in a competitive field of 23 entries thanks to the Explorer and Edge finishing first and third, respectively.
The 2024 model year is the last one for the Edge, with production ending in early May at the Oakville Assembly plant in Canada.
A grand total of 2,609,545 Edges were built over the 2007-2024 timeframe.
About Ford Edge
The 2024 Ford Edge was completely unchanged for its final year as it gets sent out to pasture, though the future of the nameplate remains unknown outside of China, where a next generation model is currently on sale.
Here is a guide to every package, to every wheel, and all the interior colors available on the 2024 Edge.
- All percent change figures compared to Ford Edge sales in Q2 2023, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
Comments
My wife had a 2018 Ford Edge Titanium and when she heard the Edge was coming to an end, she ordered a 2024 Edge ST and loves it. We also went to Park City, UT with the Ford Motor Co ST SUV Experience and learned about all the new features and had a great time with all the power of the Turbo in the mountains. Of course, we used the Ford Motor Co vehicles for the experience.
We are also very sad to see the Edge discontinued as it was one of the best SUV’s of all brands.