Ford Explorer sales were flat in the United States but decreased in Mexico and Colombia during the second quarter of 2024, with 3,224 deliveries in Canada.
Ford Explorer Sales - Q2 2024 - United States
In the United States, Ford Explorer deliveries totaled 46,338 units in Q2 2024, a decrease of about 0 percent compared to 46,362 units sold in Q2 2023.In the first six months of the year, Explorer sales decreased about 0 percent to 104,803 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EXPLORER | -0.05% | 46,338 | 46,362 | +0.36% | 104,803 | 104,423 |
Ford Explorer Sales - Q2 2024 - Canada
In Canada, Ford Explorer deliveries totaled 3,224 units in Q2 2024.In the first six months of the year, Explorer sales totaled 5,624 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EXPLORER | * | 3,224 | * | * | 5,624 | 0 |
Ford Explorer Sales - Q2 2024 - Mexico
In Mexico, Ford Explorer deliveries totaled 208 units in Q2 2024, a decrease of about 39 percent compared to 341 units sold in Q2 2023.In the first six months of the year, Explorer sales decreased about 31 percent to 484 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EXPLORER | -39.00% | 208 | 341 | -31.44% | 484 | 706 |
Ford Explorer Sales - Q2 2024 - Colombia
In Colombia, Ford Explorer deliveries totaled 88 units in Q2 2024, a decrease of about 42 percent compared to 152 units sold in Q2 2023.In the first six months of the year, Explorer sales decreased about 25 percent to 237 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EXPLORER | -42.11% | 88 | 152 | -24.52% | 237 | 314 |
Competitive Sales Comparison (USA)
Ford Explorer sales (see running Ford Explorer sales) in Q2 2024 were flat for 46,338 deliveries while again leading the mainstream large three-row crossover segment when ranked by sales volume. Starting this quarter, we’ve added another model from crosstown rival GM, this time the GMC Acadia, the Chevy Traverse’s corporate twin, since the all-new model is bigger and now the same size as the next-generation Traverse.
The Honda Pilot moved up to second place posting a 17 percent increase to 36,232 units. The Toyota Grand Highlander, the larger of the two crossovers from Toyota, is now ahead of its smaller sibling for the first time since the first-ever model entered the marketplace, posting 30,246 deliveries to take third. Meanwhile, the VW Atlas placed fourth with a 30 percent bump to 29,062 units. The Hyundai Palisade took fifth with a 44 percent jump to 28,492 units, while the second entry from the Hyundai Motor Group, the Kia Telluride, placed sixth with flat sales, moving 28,122 units. The Toyota Highlander slipped to seventh from second, with a 52 percent drop to 28,075 units. The Chevy Traverse (see running Chevy Traverse sales), in eighth, posted a 35 percent dip in sales for 23,987 deliveries, while the GMC Acadia (see running GMC Acadia sales) saw sales fall 59 percent, moving 10,008 units.
Sales Numbers - Mainstream Large Three-Row Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD EXPLORER | -0.05% | 46,338 | 46,362 | 14% | 14% | +0.36% | 104,803 | 104,423 |
| HONDA PILOT | +16.58% | 36,232 | 31,079 | 11% | 9% | +18.82% | 66,283 | 55,783 |
| TOYOTA GRAND HIGHLANDER | +18,922.64% | 30,246 | 159 | 9% | 0% | +34,731.45% | 55,382 | 159 |
| VOLKSWAGEN ATLAS | +30.22% | 29,062 | 22,317 | 9% | 7% | +33.87% | 54,388 | 40,628 |
| HYUNDAI PALISADE | +43.57% | 28,492 | 19,845 | 9% | 6% | +36.25% | 53,747 | 39,447 |
| KIA TELLURIDE | +0.10% | 28,122 | 28,094 | 9% | 8% | -2.87% | 53,700 | 55,284 |
| TOYOTA HIGHLANDER | -51.53% | 28,075 | 57,920 | 9% | 17% | -46.93% | 60,108 | 113,264 |
| CHEVROLET TRAVERSE | -35.43% | 23,987 | 37,148 | 7% | 11% | -39.63% | 41,462 | 68,681 |
| NISSAN PATHFINDER | +8.16% | 20,554 | 19,003 | 6% | 6% | -7.50% | 39,566 | 42,773 |
| DODGE DURANGO | -9.42% | 17,792 | 19,642 | 5% | 6% | -11.29% | 32,921 | 37,109 |
| SUBARU ASCENT | -16.81% | 15,272 | 18,359 | 5% | 5% | -15.65% | 27,955 | 33,141 |
| MAZDA CX-90 | +139.52% | 12,975 | 5,417 | 4% | 2% | +302.51% | 22,959 | 5,704 |
| GMC ACADIA | -58.65% | 10,008 | 24,205 | 3% | 7% | -55.96% | 17,682 | 40,150 |
| MAZDA CX-9 | -99.99% | 1 | 7,523 | 0% | 2% | -99.98% | 4 | 17,359 |
| TOTAL | -2.94% | 327,156 | 337,073 | -3.51% | 630,960 | 653,905 |
In terms of segment share, Ford Explorer sales maintained a 14 percent share. The Pilot posted an 11 segment percent share, up two percentage points year-over-year. The Grand Highlander, Atlas, Palisade, Telluride, and Highlander each earned a nine percent share. Meanwhile, the Traverse earned a seven percent share, and the Acadia posted a three percent share.
Sales of GM’s two entries here, the Chevy Traverse and GMC Acadia, combined for 33,995 deliveries and a cumulative 10 percent segment share.
Sales Numbers - GM Mainstream Three-Row Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAVERSE | -35.43% | 23,987 | 37,148 | -39.63% | 41,462 | 68,681 |
| GMC ACADIA | -58.65% | 10,008 | 24,205 | -55.96% | 17,682 | 40,150 |
| TOTAL | -44.59% | 33,995 | 61,353 | -45.66% | 59,144 | 108,831 |
Hyundai Motor Group, represented by the Hyundai Palisade and Kia Telluride, saw 56,614 deliveries for a combined 18 percent segment share to place second overall.
Sales Numbers - Hyundai - Kia Mainstream Large Three-Row Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| KIA TELLURIDE | +0.10% | 28,122 | 28,094 | -2.87% | 53,700 | 55,284 |
| HYUNDAI PALISADE | +43.57% | 28,492 | 19,845 | +36.25% | 53,747 | 39,447 |
| TOTAL | +18.10% | 56,614 | 47,939 | +13.42% | 107,447 | 94,731 |
Toyota’s two entries in this space, the Highlander and Grand Highlander, saw 58,321 combined deliveries for an 18 percent segment share to edge out Hyundai-Kia and lead the field overall.
Sales Numbers - Toyota Mainstream Large Three-Row Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| TOYOTA HIGHLANDER | -51.53% | 28,075 | 57,920 | -46.93% | 60,108 | 113,264 |
| TOYOTA GRAND HIGHLANDER | +18,922.64% | 30,246 | 159 | +34,731.45% | 55,382 | 159 |
| TOTAL | +0.42% | 58,321 | 58,079 | +1.82% | 115,490 | 113,423 |
Sales of the two Mazda entries, the CX-9 and CX-90, resulted in 12,976 cumulative deliveries for a combined four percent segment share. The first-ever 2024 CX-90 indirectly replaces the discontinued 2023 CX-9, which saw just one unit sold this quarter as any remaining inventory got scooped up.
Sales Numbers - Mazda Mainstream Three-Row Crossovers - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| MAZDA CX-9 | -99.99% | 1 | 7,523 | -99.98% | 4 | 17,359 |
| MAZDA CX-90 | +139.52% | 12,975 | 5,417 | +302.51% | 22,959 | 5,704 |
| TOTAL | +0.28% | 12,976 | 12,940 | -0.43% | 22,963 | 23,063 |
Sales of mainstream large three-row crossovers were down three percent to 327,156 units in Q2 2024, meaning Ford Explorer sales slightly outperformed the segment average.
For informational and comparative purposes, we also provide sales figures for midsize crossovers that overlap with large crossovers like the Ford Explorer – either in price, seating capacity, or both. Despite the fact that these models are physically smaller than the Explorer and its direct rivals, they are often cross-shopped. These overlapping vehicles include:
- Midsize crossovers that offer three rows of seating, such as the Kia Sorento and Mitsubishi Outlander
- Midsize crossovers with two rows of seating sold at a similar price point to the Explorer, including the Ford Edge (see running Ford Edge sales), Chevy Blazer (see running Chevy Blazer sales), Hyundai Santa Fe, and Nissan Murano
- Nameplates that represent both two-row and three-row models, such as the new Jeep Grand Cherokee family
Sales Numbers - Overlapping Crossover Sales - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | -25.77% | 52,296 | 70,454 | -14.57% | 106,751 | 124,956 |
| HYUNDAI SANTA FE | -6.40% | 30,528 | 32,616 | -7.39% | 56,622 | 61,142 |
| FORD EDGE | -36.94% | 16,522 | 26,202 | +11.18% | 51,679 | 46,484 |
| CHEVROLET BLAZER | -28.69% | 12,893 | 18,080 | -11.56% | 29,488 | 33,343 |
| MITSUBISHI OUTLANDER | -25.91% | 10,645 | 14,368 | +1.28% | 24,491 | 24,182 |
| NISSAN MURANO | -49.53% | 4,413 | 8,744 | -56.87% | 9,139 | 21,188 |
This time around, Jeep Grand Cherokee, which includes the two-row Grand Cherokee and extended-length, three-row Grand Cherokee L, bested the Explorer, though the Ford outsold every other model here.
Sales Numbers - Ford Edge & Explorer - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| FORD EXPLORER | -0.05% | 46,338 | 46,362 | +0.36% | 104,803 | 104,423 |
| FORD EDGE | -36.94% | 16,522 | 26,202 | +11.18% | 51,679 | 46,484 |
| TOTAL | -13.37% | 62,860 | 72,564 | +3.69% | 156,482 | 150,907 |
Jeep’s two-row variant is more of a Ford Edge rival, while the three-row one is a Ford Explorer competitor. As such, a more apt comparison would be to pit Grand Cherokee sales against Edge and Explorer combined 62,860 deliveries, putting The Blue Oval ahead of Jeep by over 10K deliveries.
The Ford Authority Take
Ford Explorer sales, though flat halfway into the year, individually still led the field of mainstream large three-row crossovers. It may be impacted by a generational changeover as the refreshed 2025 Ford Explorer finally arrives at dealers, with units now shipping in earnest. We expect the updated model to boost sales going forward.
Refreshed 2025 Ford Explorer ST
About Ford Explorer
For 2024, the Ford Explorer drops the 3.3L V6 Hybrid engine option along with the related Limited Hybrid and Platinum Hybrid trim levels. Otherwise, the 2024 Explorer carries over essentially unchanged.
The 2025 Ford Explorer debuted in February with new tech and a redesigned interior. It is available in the Active, Platinum, ST-Line, and ST trim levels with a slightly different look on the outside thanks to a few minor styling updates. For 2025, BlueCruise is available on the Explorer for the first time ever, available on Platinum, ST-Line, and ST trims. Additionally, the 2025 Explorer is the first Ford-branded vehicle to get the new Ford Digital Experience software, which was developed in conjunction with Google. It runs on a larger 13.2-inch infotainment screen, which is coupled with a 12.3-inch digital instrument cluster.
Notably, a Ford Explorer Timberline revival is still happening.
Check out our guide to every package on the 2025 Explorer, along with every exterior paint color and interior colorway, plus every wheel.
Refreshed 2025 Ford Explorer ST
Two powertrain choices are available on the 2025 Explorer, with the turbocharged 2.3L I-4 EcoBoost offered as standard on Active, Platinum, and ST-Line trims, and the twin-turbocharged 3.0L V6 EcoBoost offered as standard on ST and optional on Platinum. Output remains the same, with the V6 producing 400 horsepower and 415 pound-feet of torque. Both engines are mated to the 10-speed automatic transmission, and all four trims come standard with rear-wheel-drive, with all-wheel-drive available as an option.
With a hybrid powertrain option dropped for the 2024, it will still be absent for the 2025 Explorer, and here’s why.
- All percent change figures compared to Ford Explorer sales for Q2 2023, unless otherwise noted
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- For Explorer sales figures are comprised of the Ford Explorer and its police-duty variant, the Ford Police Interceptor Utility. In the past, Police Interceptor Utility sales were reported as a separate line item, but Ford is now folding its sales into the Explorer line item.
- Ford Motor Company Q2 2024 sales reports:
- Ford Motor Company sales Q2 2024 U.S.A
- Ford sales Q2 2024 U.S.A. (Ford brand)
- Lincoln sales Q2 2024 U.S.A.
- Ford Motor Company sales April 2024 U.S.A.
- Ford Motor Company sales May 2024 U.S.A.
- Ford Motor Company sales June 2024 U.S.A.
- Ford China sales Q2 2024
- Ford Motor Company Canada sales Q2 2024
- Ford Canada sales Q2 2024
- Lincoln Canada sales Q2 2024
- Ford Motor Company Argentina sales Q2 2024
- Ford Motor Company Colombia sales Q2 2024
- Ford Colombia sales April 2024 (Ford brand)
- Ford Colombia sales May 2024 (Ford brand)
- Ford Colombia sales June 2024 (Ford brand)
- Ford Motor Company Brazil sales Q2 2024
- Ford Brazil sales April 2024 (Ford brand)
- Ford Brazil sales May 2024 (Ford brand)
- Ford Brazil sales June 2024 (Ford brand)
- Ford Motor Company Mexico sales Q2 2024
- Ford Motor Company Mexico sales April 2024
- Ford Motor Company Mexico sales May 2024
- Ford Motor Company Mexico sales June 2024
- Ford Motor Company sales Q2 2024 U.S.A
Comments
So sad to see the Edge dropped from the F lineup. Would have been great to see the Edge updated and offered as a Hybrid model. Two of our neighbors have the Edge and are probably going to trade in for a Toyota Hybrid Highlander at the end of their lease.
Sending more money to Tokyo. Truly Pathetics