Ford Mustang Mach-E sales increased in the United States and Canada during the second quarter of 2024.
Ford Mustang Mach-E Sales - Q2 2024 - United States
In the United States, Ford Mustang Mach-E deliveries totaled 12,645 units in Q2 2024, an increase of about 46 percent compared to 8,633 units sold in Q2 2023.In the first six months of the year, Mustang Mach-E sales increased about 58 percent to 22,234 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG MACH-E | +46.47% | 12,645 | 8,633 | +58.36% | 22,234 | 14,040 |
Ford Mustang Mach-E Sales - Q2 2024 - Canada
In Canada, Ford Mustang Mach-E deliveries totaled 1,530 units in Q2 2024.In the first six months of the year, Mustang Mach-E sales totaled 2,537 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG MACH-E | * | 1,530 | * | * | 2,537 | 0 |
Ford Mustang Mach-E Sales - Q2 2024 - Mexico
In Mexico, Ford Mustang Mach-E deliveries totaled 53 units in Q2 2024, an increase of about 104 percent compared to 26 units sold in Q2 2023.In the first six months of the year, Mustang Mach-E sales increased about 89 percent to 72 units.
| MODEL | Q2 2024 / Q2 2023 | Q2 2024 | Q2 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| MUSTANG MACH-E | +103.85% | 53 | 26 | +89.47% | 72 | 38 |
Competitive Sales Comparison (USA)
Sales of the Ford Mustang Mach-E (see running Ford Mustang Mach-E sales) grew 46 percent during Q2 2024, moving 12,645 units to remain at the top from the previous quarter among mainstream EVs.
The Ioniq 5 crossover, one of four entries in this segment from the Hyundai-Kia conglomerate, followed in second place with a 51 percent jump to 11,906 units, while the Toyota bZ4X took third with a 286 percent leap for 7,571 deliveries. The KIA EV6 placed fourth with a 39 percent bump moving 6,882 units. The Chevy Blazer EV (see running Chevy Blazer EV sales), the first of four models from Chevy, was close behind in fifth with 6,634 deliveries. The Volkswagen ID.4 had sales drop 15 percent to 5,690 units to place sixth, while the Kia EV9 was within a handful of units with 5,664 deliveries to take seventh. The Nissan Ariya, in eighth, had a 123 percent rise in sales to 5,203 units. The Subaru Solterra placed ninth with a 163 percent swell to 4,238 units. The bZ4X and Solterra share the same platform, having been jointly developed by Toyota and Subaru. The Hyundai Ioniq 6 sedan took 10th with an eight percent increase to 3,266 units, while Nissan’s other entry here, the aging Leaf, had a two percent uptick to 1,925 units for 11th place. Sales of the discontinued Chevy Bolt family, comprised of the Chevy Bolt EV (see running Chevy Bolt EV sales) the Chevy Bolt EUV (see running Chevy Bolt EUV sales), saw sales drop 75 percent to 1,374 units to place 12th. Sales of both models are summarized under the Bolt EV line. Finally, the new Chevy Equinox EV (see running Chevy Equinox EV sales), for its first quarter on sale, finished out the list with 1,013 deliveries.
Sales Numbers - Mainstream EVs - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG MACH-E | +46.47% | 12,645 | 8,633 | 17% | 16% | +58.36% | 22,234 | 14,040 |
| HYUNDAI IONIQ 5 | +50.61% | 11,906 | 7,905 | 16% | 15% | +37.29% | 18,728 | 13,641 |
| TOYOTA BZ4X | +286.08% | 7,571 | 1,961 | 10% | 4% | +158.76% | 9,468 | 3,659 |
| KIA EV6 | +39.42% | 6,882 | 4,936 | 9% | 9% | +31.38% | 10,941 | 8,328 |
| CHEVROLET BLAZER EV | * | 6,634 | * | 9% | 0% | * | 7,234 | 0 |
| VOLKSWAGEN ID.4 | -14.95% | 5,690 | 6,690 | 8% | 13% | -27.91% | 11,857 | 16,448 |
| KIA EV9 | * | 5,664 | * | 8% | 0% | * | 9,671 | 0 |
| NISSAN ARIYA | +122.83% | 5,203 | 2,335 | 7% | 4% | +79.88% | 9,345 | 5,195 |
| SUBARU SOLTERRA | +162.74% | 4,238 | 1,613 | 6% | 3% | +81.19% | 5,385 | 2,972 |
| HYUNDAI IONIQ 6 | +8.04% | 3,266 | 3,023 | 4% | 6% | +113.00% | 6,912 | 3,245 |
| NISSAN LEAF | +2.39% | 1,925 | 1,880 | 3% | 4% | -27.56% | 3,067 | 4,234 |
| CHEVROLET BOLT EV | -74.75% | 1,374 | 5,441 | 2% | 10% | -31.78% | 8,414 | 12,333 |
| CHEVROLET EQUINOX EV | * | 1,013 | * | 1% | 0% | * | 1,013 | 0 |
| CHEVROLET BOLT EUV | -100.00% | 0 | 8,518 | 0% | 16% | -100.00% | 0 | 21,326 |
| TOTAL | +39.81% | 74,011 | 52,935 | +17.88% | 124,269 | 105,421 |
From a segment share standpoint, the Mustang Mach-E led with a 17 percent share, while the Ioniq 5 earned a 16 percent segment share and the bZ4X posted a 10 percent share. All the other entries here each earned a single digit share.
The Mustang Mach-E competes in the mainstream electric vehicles (EV) segment, in which we currently include all mainstream (non-luxury) BEVs including crossovers, hatchbacks, and sedans. As more EVs enter the market, there will enough similar vehicle types competing against each other to warrant a specific segment. At that time, we will break these out for more specific sales comparisons. Beyond the mainstream EV segment being discussed here, the remaining EV segment is the premium EV market that contains models from Tesla, Audi, Porsche, BMW, Mercedes-Benz, Lucid, Cadillac, Jaguar, Genesis, Polestar, and Fisker. Accordingly, we are not including Tesla models in the mainstream EVs sales analysis, since they are premium/luxury models.
Combined sales of the Tesla Model Y and Model 3 fell 21 percent for 130,000 deliveries.
Sales Numbers - Tesla Mainstream EVs - Q2 2024 - USA
| MODEL | Q2 24 / Q2 23 | Q2 24 | Q2 23 | Q2 24 SHARE | Q2 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| TESLA MODEL Y | -5.21% | 100,000 | 105,500 | 77% | 64% | +9.71% | 209,000 | 190,500 |
| TESLA MODEL 3 | -48.72% | 30,000 | 58,500 | 23% | 36% | -40.74% | 72,000 | 121,500 |
| TOTAL | -20.73% | 130,000 | 164,000 | -9.94% | 281,000 | 312,000 |
It’s also worth noting that Hyundai and Kia offer EV models that also include variants with an internal combustion engine (ICE) and/or hybrid (HEV) and/or plug-in hybrid (PHEV) version. That includes the Hyundai Kona and Hyundai Ioniq (without a number), along with the Kia Niro. Consequently these models do not offer a direct comparison to the Mustang Mach-E. As a result, these particular Hyundai and Kia models are not included in our analysis. A related Hyundai model, the similarly named Ioniq 5, is all-electric, replacing the original Ioniq. While the Ioniq 5 is a crossover the similarly named Ioniq 6 is an all-electric sedan.
Overall, sales of mainstream EVs grew 40 percent to 74,011 units during Q2 2024.
The Ford Authority Take
Ford Mustang Mach-E sales continue to keep it in the lead in the ever-growing market space of mainstream electric vehicles. The Hyundai Motor Group fields four EV models here, as does crosstown rival Chevy now, though the Chevy Bolt duo has been discontinued, with a replacement on target for the 2026 model year. So even while competition expands, the Mustang Mach-E still holds its own on an individual model basis.
Mustang Mach-E production decreased in June after rebounding in April, potentially impacting sales next quarter.
About Ford Mustang Mach-E
For 2024, the first-ever Mustang Mach-E Rally debuts as an off-road-capable EV, looking the part with a unique front fascia, fog lights, a hatch-mounted rear wing, stripes, and a black-painted roof. Meanwhile, the 2024 Ford Mustang Mach-E GT debuts a new Bronze Appearance Package along with optional bronze wheels, with an example recently spotted in the wild.
Meanwhile, the 2024 Mustang Mach-E Premium gets a new standard roof to replace the now-optional panoramic fixed-glass roof. Additionally, the revised 2024 lineup gets a new eMotor and extended range.
The 2024 Mustang Mach-E lineup drops the California Route 1 trim as well as the Nite Pony Package and the GT Performance Edition, though the 2024 Mustang Mach-E GT gains most of the upgrades from package as standard, like the MagneRide system – but not the increased torque that model offered.
Here are all the 2024 Mustang Mach-E packages explained.
- All percent change figures compared to Ford Mustang Mach-E sales in Q2 2023, except if noted
- In the United States, there were 77 selling days for Q2 2024 and 77 selling days for Q2 2023
- Ford Motor Company Q2 2024 sales reports:
- Ford Motor Company sales Q2 2024 U.S.A
- Ford sales Q2 2024 U.S.A. (Ford brand)
- Lincoln sales Q2 2024 U.S.A.
- Ford Motor Company sales April 2024 U.S.A.
- Ford Motor Company sales May 2024 U.S.A.
- Ford Motor Company sales June 2024 U.S.A.
- Ford China sales Q2 2024
- Ford Motor Company Canada sales Q2 2024
- Ford Canada sales Q2 2024
- Lincoln Canada sales Q2 2024
- Ford Motor Company Argentina sales Q2 2024
- Ford Motor Company Colombia sales Q2 2024
- Ford Colombia sales April 2024 (Ford brand)
- Ford Colombia sales May 2024 (Ford brand)
- Ford Colombia sales June 2024 (Ford brand)
- Ford Motor Company Brazil sales Q2 2024
- Ford Brazil sales April 2024 (Ford brand)
- Ford Brazil sales May 2024 (Ford brand)
- Ford Brazil sales June 2024 (Ford brand)
- Ford Motor Company Mexico sales Q2 2024
- Ford Motor Company Mexico sales April 2024
- Ford Motor Company Mexico sales May 2024
- Ford Motor Company Mexico sales June 2024
- Ford Motor Company sales Q2 2024 U.S.A
Comments
I wonder why the Tesla Model 3 and Y are not included in this table. Probably they dropped too many sales.
Tesla doesn’t report individual car sales.
If you read the article, it said Tesla is not included because it is considered to be a luxury vehicle. Of course this is not true. The model three and Y are not luxury vehicles in our direct competitors to the other vehicles listed on the chart. They’re just embarrassed to compare their numbers to Tesla
This is terrible news! Means Ford lost tons of $$$$$