Ford Motor Company has filed to trademark “Outfitters” with the United States Patent and Trademark Office (USPTO), Ford Authority has learned.
Filed on August 29th, 2024, under serial number 98723622, this application contains the goods and services description of “Motor vehicles, namely, automobiles, pick-up trucks, electric vehicles, sport utility vehicles, off-road vehicles, and their structural parts; vehicle equipment package comprised of exterior body parts, cargo mats, floor liners, roof-rail crossbars, bicycle mounts, cargo containers specially fitted for use with vehicle racks used for carrying sports equipment, luggage, merchandise, equipment and tools.”
Back on June 3rd, 2020, Ford filed to trademark Outfitters with the USPTO for the first time, and it wasn’t long after that when we first saw this name used on a variety of products. In fact, the Ford Outfitters name was applied to a series of dealer-installed, bundled roof packages for the 2021 Ford Explorer first – called the Cargo – Skybox, Cargo – MegaWarrior, and Bike – FrontLoader. These three offerings bundled together roof boxes/baskets with things like crossbars, floor liners, and cargo protectors for customers that tend to haul things like bikes or kayaks off the beaten path.
Shortly thereafter, the 2021 Ford Escape SEL and Titanium trims became available to bundle with Ford Outfitters cargo packages, followed by the refreshed 2022 Ford Expedition. The same was also true of the 2022 Ford Edge, but interestingly enough, that model’s Ford Outfitters packages were dropped just one model year later.
Ultimately, Ford ditched its Outfitters offerings across the entire lineup as well, though now, it’s apparently set to bring them back, as we can see from this new trademark filing. At the moment, it’s unclear what these new Ford Outfitters offerings will consist of, but the goods and services description seems to indicate that we could be looking at precisely the same sort of bundled accessory kits that were previously sold under that very same name.
We’ll have more on this and all of Ford’s trademark filings soon, so be sure and subscribe to Ford Authority for the latest Ford trademark news, Ford business news, and continuous Ford news coverage.
A move that stems from design changes.
It stays with the vehicle, not the owner.
The automaker argues these moves are needed to reach the country's ZEV goals.
Though it won't be sold in the U.S.
A bit of a warm up for January's Dakar Rally.
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So Farley trademarked the word "Outfitters" ... are they now going to "sue" every camping or outdoor lifestyle business that uses the word Outfitters.