Each year, the J.D. Power U.S. Tech Experience Index (TXI) Study aims to rank automotive brands by measuring how effectively each brings new technologies to market. To do this, the organization looks at 40 automotive technologies, which are divided into four categories – convenience; emerging automation; energy and sustainability; and infotainment and connectivity. Last year, Lincoln ranked below average in the TXI Study, and that was once again the case in the just-released 2024 version, too.
This year, Lincoln received a score of 482 out of a possible 1,000 points, which was just below the study average of 494 – and a bit lower than last year’s score of 488. However, Lincoln still ranked ninth out of all automotive brands in that regard, and only six brands ranked higher than the average, too. Ford certainly didn’t fare as well, as The Blue Oval finished near the bottom of the pack with a score of 406, beating out only Mini and Dodge.
This year’s J.D. Power TXI Study is based on the responses of 81,926 owners of new 2024 model-year vehicles who were surveyed after 90 days of ownership. Overall, it found that owners are impressive by artificial intelligence-driven technologies like smart climate control, but others – like facial recognition, fingerprint reader and interior gesture controls – aren’t quite as popular given the fact that consumers don’t find them terribly helpful, and in many cases, they’ve proven unreliable.
“A strong advanced tech strategy is crucial for all vehicle manufacturers, and many innovative technologies are answering customer needs,” said Kathleen Rizk, senior director of user experience benchmarking and technology at J.D. Power. “At the same time, this year’s study makes it clear that owners find some technologies of little use and/or are continually annoying. J.D. Power’s ability to calculate the return on investment for individual technologies is a major step in enabling carmakers to determine the technologies that deserve the most attention while helping them ease escalating costs for new vehicles.”
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Comments
No surprise. With an incomplete lineup composed of only boring SUV’s and crossovers Lincoln is way behind the brands against it intends to compete. Lincoln is today a vulgar joke and is not even the shadow of it once was. From being “what a luxury car brand should be” in the last century to “what a luxury car brand shouldn’t be” nowadays.
Lincoln indeed has a long way to go in both product and experience and in some ways has taken recent steps backwards, especially given the price point it wants to occupy. But what you describe is just a skosh hyperbolic.
Consistent with my experience, unfortunately. In fact, tech has been the only issue of note with two successive Lincolns I otherwise thoroughly enjoyed.
PLEASE BRING BACK THE SEDANS IN AWD OLDER FOLKS LIKE THEM MORE THEN THE SUVS
This isn’t surprising, and will likely go lower due to their inability to update the BlueCruise software in all vehicles. I paid a lot of money for that option, and will likely sell the vehicle prior to getting any updates (I assume), as my expectations are at least two updates in two years. If I don’t get that, the it will be sold, and I certainly won’t pay for a subscription for outdated software. Finally, I will rank them VERY low in any tech satisfaction survey that I participate in.
Well, there is a lot to wade into as a first time (non techie) buyer. But, count me in as someone who is willing to learn!