This morning, Ford unleashed a bevy of news regarding changes to its electrification strategy, much of which came as a surprise to most. However, one of the more surprising revelations that stemmed from this update was a Ford EV that wasn’t mentioned at all in that veritable landslide of updates – a supposed crossover set to be underpinned by the automaker’s new low-cost EV platform, which was allegedly slated to launch in late 2026 with a $25k price tag that was later upped to $30k.
This report indicated that Ford’s new low-cost EV platform – which has been secretly in development via a skunkworks team for the past two years – would underpin a variety of future models, starting with the aforementioned crossover, followed by a compact pickup and dedicated rideshare vehicle. However, this morning, FoMoCo revealed that the first product that will utilize this platform is a mid-size pickup, which may wind up being the long-rumored Ford Ranger EV.
It’s unclear if this low-cost Ford EV crossover has since been delayed or canceled altogether, but its absence from today’s news does somewhat align with Farley’s previous comments regarding the automaker’s EV strategy. The exec previously stated that two-row crossovers aren’t “a priority” in its future EV lineup, adding that large EVs will be largely reserved for the commercial side of the business. Additionally, the automaker announced that it has canceled plans to build a pair of three-row EV crossovers, and delayed the next-generation Ford F-150 EV, to boot.
Whatever sort of fate has befallen this future Ford EV crossover, it was previously expected to be influenced by the Ford Escape, and was also rumored to potentially be built alongside that ICE model at the Louisville Assembly plant, offering up the interior space of a much larger model than the Escape, however.
We’ll have more on these future Ford EV models soon, so be sure and subscribe to Ford Authority for continuous Ford news coverage.
Comments
Ah, Ford figured it out, no one wants EVs
People do want EVs. Just ask GM, Hyundai/ Kia and Tesla. You don’t want one because you can’t afford it!
I can afford one, and there is no way in hell I am buying one!
Agree! I don’t even want a hybrid.
The only people on the face of the earth that want an EV live in China, California, Oregon or Washington. All places I wouldn’t set foot in.
And we would rather you weren’t here.
And Texas!!
A $30K Ranger EV? In your wildest dreams…bet it comes in at at least $40K.
Ford doing that long slow death spiral with Farley at the helm. Ford needs to offer a class leading EV, hybrid and ICE small / mid size crossover. (And not a cheap interior Escape) That’s where the market is now and in the immediate future.
Completely agree! In addition, Ford should do the following: 1. Bring the Chinese version of the Edge to NA, but make it in NA. 2. Next generation Explorer becomes a two-row body on frame SUV. Most people don’t want to climb into a vehicle as is the case with the Bronco. 3. Build a 4 door sedan that competes with Accord/Camry.
The Chinese Edge is almost universally derided for being hideously ugly. The Everest would be fine rather than a 2-row Explorer, which Ford needs in its lineup as a 3-row.
Some us have been trying to get Jimbo out for the last 3 years. He’s good friends with Bill, so it hasn’t happened.
It’s also where every other manufacturer is in the market right now. Small/midsize crossovers are basically a commodity at this point. I see the logic in trying to be separated from the pack a little bit
And I forgot, make the next generation Escape as good or better than Mazda CX-5.
First and foremost, don’t cancel the Escape, which Jim seems to want to do. The CX-5 isn’t the best target since it sells in low numbers. More like the RAV4 and CR-V. It’s too small and so is the CX-5. Another 3-4 inches would do wonders.
Build a four door 2/3lt turbo to compete with vw/Toyota maybe a 2.Olt dsl turbo they can do it so why not because no profit in EV
So now we have NO choice for a cheap EV, for years. Think about if Henry Ford had not built the Model T. Where would they be now? Oh yeah, trying to sell overpriced same-old.
Farley has just a couple years to get the jump on his competitors, before Ford retreats into the niche of antique oil-burners.
More like at least another 10 years, maybe 15.