Lincoln has a rich history that stretches back over a century to this point, even before it was acquired by Ford. In fact, the luxurious arm of The Blue Oval helped create the personal luxury car segment with the launch of the Continental back in 1940, and has been the favorite ride of many notable figures throughout history – ranging from big screen stars to musicians and presidents. Thus, it’s not terribly surprising to learn that there are still quite a few Lincoln vehicles in operation on U.S. roads to this day.
According to new data from S&P Global Mobility, there are still 1,956,551 Lincoln vehicles on the road in the U.S., which is a large figure for a premium brand. Of that total, 492,355 are no more than five years old, while the remaining 1,464,196 date back further than five years. That figure is more than double the number of Mercury models on the road – 917,032 – though that particular division sailed into the sunset back in 2011.
As for the Ford brand, it previously ranked first in another report with the most vehicles operating on U.S. roads as of the conclusion of 2023. Ford ranked first by accounting for 14.7 percent of the market, followed by Chevrolet (13.2 percent), Toyota (12.7 percent), Honda (8.5 percent), Dodge/Ram (6.1 percent), Nissan (5.9 percent), Jeep (4.2 percent), GMC (3.8 percent), Hyundai (3.6 percent), Kia (2.8 percent), Subaru (2.8 percent), Volkswagen (1.9 percent), Mazda (1.9 percent), Mercedes-Benz (1.9 percent), BMW (1.8 percent), Lexus (1.8 percent), Chrysler (1.4 percent), Buick (1.3 percent), Acura (1.1 percent), and Cadillac (1.0 percent).
In this new report, Ford also topped the list with 42,405,257 vehicles still in operation in U.S. roads – not including its sub brands. That’s enough to edge out second- and third-place Chevrolet (38,665,327 vehicles) and Toyota (36,633,813), representing just a touch under 15 percent of the 283,554,192 vehicles currently on the road in the U.S.
We’ll have more data like this to share soon, so be sure and subscribe to Ford Authority for more Lincoln news, and ongoing Ford news coverage.
Comments
Ford has destroyed the image of Lincoln and what it once was. Today Lincoln with a boring incomplete lineup is way behind the brands against it intends to compete. Nowadays Lincoln is nothing but a vulgar joke but it¨s very faar away from its slogan from the last century: “What a luxury car brand should be”. Today Lincoln is precisely the oposite: “What a luxury car brand shouldn´t be”.
Believe it or not, Lincoln seems to be becoming more popular with Gen Z, men and women both. At least in my side of the States. They just look good. (Aviator, Corsair, the new Nautilus). My Gen X mother loves them too and has a 2021 Aviator.
I’m in my early twenties, and I’ve always loved Lincoln. I know it may not have the best image right now, but I’m holding out hope that they’re able to pick themselves back up soon. I much prefer their SUVs to a couple of other luxury brands’.
I love my 2020 MKZ. Why oh why has Ford/Lincoln abandoned the sedan? Looks like I’ll have to go to another brand.
Shouldn’t the title of the article say 2 million instead of 1 million? Later in the article you say that there are 1,956,551 Lincoln vehicles on the road in the U.S. so that’s nearly 2 million. And, I love my Corsair. It is what a luxury cross over should be!
Since WWll Lincoln struggled with image. But before is lost it way between Cadillac and Buick it had it figured out. Even when Lincoln went down market to compete with Packard 120 and Lasalle, it still distinguished itself with 12 cyl Zephyr and most importantly kept making the great big 12 and 16 cyc. to compete amongst the best luxury vehicles made. Stretching a Fusion chassis and call it a Continental would work as a Lincoln, but it’s distinguishing feature must have been suicide doors – trading off the resto-mod craze with suicide door ‘presidential’ Lincoln’s of the 60s. Of course, Ford is letting Lincoln die. Resurrection, New Continental with suicide doors base engine 400hp 3.0 and a sport version with Shelby Powered 525 hp (preferable a 5.0). None of this 2.0 crap. Even the Corsair and Nautilus should have 3.0 and of course the whole model lines be hybrid. Just make your batteries better than that debacle the Fusion Engeri. . The whole line using the 2024 Nautilus dash, front and rear fascias. Lincoln then produces limited 500 run of each model with high performance Engines by Shelby that handle. Go so far as making a Nuremberg racer. Get into the auto buff magazines. Sell vehicles _ world wide. The 500 ltd run of each of the hi-po models would be given for 1 yr to movers and shakers internationally. The advertising would be a artistic picture with the celebrity standing next to their Lincoln. The tag line “Ask the person who drives one”. The art like George Clooney and his wife next to their Lincoln – like Clark Gable next to his Duesenberg. The tag, of course, similar to Packard. Don’t let this brand die. Stop being a blue collar luxury car.
Giving us a proper Lincoln LS, Continental and Mark 9 based off S650 is a good start, with V-8’s. Today’s Lincoln is What A Mercury Should Be. I suggest hiring a coachbuilder to design the bodies for the vehicles to give that special distinction of the 1930’s coach-built Lincolns that used to compete with Rolls Royce.
I am vey impressed with my 2022 Corsair Grand Touring Hybrid. I have been driving Lincolns for 50 years, including Mark IV, 2-Mark VII, Mark VIII, 2 Navigators, MSK, and currently Corsair.
Each offered great comfort and reliable operation. I am a devoted customer.
When Lincolin dumped sedans, I left.
I Have a 2023 Aviator Reserve and I love it *shrug*.
Gotten a handful of compliments on it from strangers. (Silver with Black Jet Package/Loaded)
Been driving Town Cars for over 40 years, and have 2 now. At least keep one big, luxurious car in the Lincoln family. Cadillac is coming out with a big luxurious car in 2025 and Lincoln should manufacture a nice, comfortable, large automobile that one can easily step in and out with climbing up in a SUV or bending down, hurting our backs, to get into a small automobile. People will buy an American luxury car.
Bottom line, Ford and the powers would be simply don’t know what to do with Lincoln, and that hasn’t changed in many years. For instance, why drop all sedans? If they wanted to truly be a luxury brand they should at least realize that brands such as mercedes-benz, BMW, Audi and others STILL give the luxury buyer a CHOICE! Not EVERYONE wants an SUV ,,,,,, that should be what FORD is for, And Speaking of Ford, why not invest in a LINCOLN ONLY platform and truly make it a one off luxury car ??? Cadillac is at LEAST giving it a try with the upcoming Celestial! It’s a stretch at 340k. But it will command attention! (I’ve seen one, and WOW!) In store, get with the program, Lincoln! Get people in there that truly know Lincoln DNA, get designers that can truly craft and create a beautiful automobile and not have it destroyed by corporate bean counters and consumer clinics! If not, just kill the brand off and let it die with some dignity, or whatever dignity it has left!
Sorry, the CADILLAC CELESTIQ! NOT “Celestial” 🙂