Automotive technology has advanced at a rapid pace in recent years, and today’s vehicles are packed with more features than ever before – for better or for worse. For the most part, consumers enjoy many of these newer features, though some are obviously more desirable than others. In fact, just four years ago, AutoPacific’s Future Attribute Demand Study (FADS) found that consumers cited built-in dash cameras as their most wanted feature, but that’s no longer the case – now, most are looking for wireless charging.
The 2024 AutoPacific FADS was just released, and it found that this time around, most consumers are interested in comfort and convenience features when shopping for a new vehicle. The new study polled 14,900 licensed drivers in the U.S. who intend to acquire a new vehicle within the next three years, seeking to measure demand for 163 different features including autonomous driving and safety tech, infotainment, connected features, and various others.
This time around, most consumers that participated in the study say that wireless charging pads are the most desired feature, with 44 percent indicating that they want this in their next vehicle for front seat occupants, and 37 percent seeking wireless charging for rear seat passengers. After that, consumers noted that their most desired features are heated and ventilated front seats, rain-sensing windshield wipers, a sunroof or moonroof, driver profile settings, a household 110v outlet, sunshades for rear passengers, rear cross-traffic alert with automatic emergency braking, and a built-in air compressor.
Interestingly, the 2025 Ford Mustang just dropped its wireless charging feature for the new model year, even after it was present as part of the 2024 model year redesign, as Ford Authority previously reported. However, this doesn’t mean that The Blue Oval plans to ditch it altogether, and in fact, it recently published a patent outlining ways future wireless chargers may even sanitize mobile devices while they’re charging.
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Comments
This study is being reported on all over the Internet and it’s the most-whacked out one I’ve seen in a while. Wireless charging on top? Who was surveyed? Twenty-somethings only? Ridiculous.
Frankly, the wireless charger in my Aviator is pretty lame. Slow, phone easily becomes disconnected and the phone gets hot.
Ford has the worst wireless chargers! They don’t work on iPhones starting at the 12’s. Their fix is to just plug it in. Can’t speak for Android users but I have read there are problems also. Typical Ford just throw software updates at stuff till they get sued and have to really fix them.