The 2024 Lincoln Nautilus launched as a fully-redesigned version of that luxurious crossover, a model that is packed with tons of tech – features that have helped it become quite the hit with customers and critics alike. However, all of that new stuff came at a cost, as the 2024 Nautilus was anywhere from $3,710 to $7,220 more expensive than the outgoing model, as Ford Authority previously reported. Now, the 2025 Lincoln Nautilus is set to have an even bigger impact on the wallets of its customers.
| 2025 Lincoln Nautilus | 2024 Lincoln Nautilus | + / – 2025 Price | |
|---|---|---|---|
| Premiere | $51,790 | $50,415 | +$1375 |
| Reserve | $61,010 | $54,850 | +$6160 |
| Black Label | $74,950 | $74,350 | +$600 |
| Destination and Delivery | $1,595 | $1,595 | $0 |
The 2025 Lincoln Nautilus has once again received a price increase across the board, staring with the base Premiere, which is $1,375 more than the 2024 model – making its new base price $51,790. The range-topping Black Label gets a more moderate increase of $600, taking it up to $74,950, but the mid-tier Reserve is a whopping $6,160 more than before – making its new starting price $61,010. What’s even more startling about those figures is that the 2025 Lincoln Nautilus hasn’t received any sort of major changes or new features to help justify that price increase, either.
Rather, as one would expect in the second year of a redesigned model, the 2025 Lincoln Nautilus hasn’t received too many updates at all, and certainly nothing significant. Rather, the crossover is getting extended trial periods for Lincoln Premium Connectivity, which is a part of the Connected Services plan, and adds select digital features to new Lincoln vehicles, including things like connected-built-in navigation, BlueCruise, Alex Built-In, SiriusXM, and wi-fi hot spots, to name just a few.
Rather than the old one-year trial period, the 2025 Lincoln Nautilus gets a four-year trial to Lincoln Premium Connectivity, four years of Google Maps built-in navigation, and four years of Alexa Built-In. Otherwise, the Premiere trim is trading its standard spare tire for a standard tire mobility kit, though the spare tire is still available as a $250 option. Production of the 2025 Lincoln Nautilus began last month at the Changan Ford Hangzhou Assembly plant in China, as Ford Authority previously reported.
9/20 update: The price increase for Reserve was due to the elimination of the 201A equipment group, meaning the increase is not as drastic as we reported. Our follow up article on this issue can be found here.
Comments
Typical of Ford. As soon as they realize they have a vehicle that someone might actually want they immediately bump the price. This was on my short list as a replacement for my MKC, but off now.
Prices go up on all new model year vehicles. Just check out other manufacturer’s 2025 models compared to 2024 and you will see that.
Not by 10 percent a year.
Isn’t Ford/Lincoln saving a bundle by building these vehicles in China now instead of Canada? Think cheap labor. You’d think those additional cost savings would help maintain the price of the vehicle, but I guess Ford just can’t resist going for more and more profit. The workers at Oakville Assembly (Ontario, Canada) have been screwed by Ford. I refuse to buy a vehicle built in China.
Tariffs! Maybe? Aviator went up $5k too and it’s built in Chicago.
It’s called corporate greed, plus somebody has to pay for the eventual recall.
I believe this term “connected-built-in navigation” is misleading. Not sure if anyone can confirm, but I believe the usage of the “in-car” navigation requires a subscription, and may be unusable without the subscription. It would seem to be more like the Sync 4 “connected navigation” (subscription), instead of the Sync 4 “connected-built-in navigation” which would have been usable without a subscription. Only time will tell which one it really is.
These Chinese made pieces of junk should also be subject to 100% tariff. The price increases are another sign of corporate greed.
This is ridiculous! Since it’s so popular, they decide to bump up the price. I’m sure sales will slow down significantly. They are making cars unaffordable, and will wonder why they won’t sell as many. Mark my words, the overall 2025 sales will be below 2024, quarter over quarter.
There are still 2024 Nautilus SUVs out there. Grab yourself a bargain. 2024 is an excellent vehicle and I “love” it on all fronts. Style, electronics, mileage, comfort, quiet, etc.
I agree! Driving the 2024 is like riding on air. I miss the old cloth seats both my Mercuries had though. Loved them so much bought 2 back to back. Added a carriage top roof to the second one.
Will order mine with Levi’s interior!
I’m impressed. I think it’s quite beautiful. Wish it had a V6 though.