2025 Lincoln Nautilus Reserve Did Not Have Drastic Price Jump

Earlier this week, Ford Authority reported that 2025 Lincoln Nautilus pricing had increased for the luxurious crossover’s second model year following its extensive redesign in 2024, which isn’t terribly uncommon. One thing that was unusual was the fact that the Reserve trim, specifically, had increased by a significant $6,160 – a change reflected in that model’s order guide and build and price configurator. However, it seems as if Lincoln made some changes to the 2025 Lincoln Nautilus Reserve trim that help better explain this seemingly steep jump.

Ford Authority has confirmed with Lincoln spokesperson Kelly Wysocki that the brand has deleted the Reserve I (201A equipment group) for the 2025 model year in an effort to reduce complexity, and also, because there was a pricing overlap with the Premiere 102A and Reserve 201A equipment groups. This much is reflected in the table above, as we can see a much more reasonable price difference between the 2024 Premiere 102A and Reserve 201A. As such, this means that the 2025 Lincoln Nautilus price increases aren’t nearly as bad as they initially seemed, as the base Premiere will be $1,375 pricier than before, while the 102A and 202A equipment groups get a meager $385 bump, and the Black Label is $600 more expensive than the previous model year.

Other than this slight reshuffling, the 2025 Lincoln Nautilus hasn’t received too many updates, as one would expect from the second model year following a major redesign. Rather, the crossover is getting extended trial periods for Lincoln Premium Connectivity, which is a part of the Connected Services plan and adds select digital features to new Lincoln vehicles, including things like connected-built-in navigation, BlueCruise, Alex Built-In, SiriusXM, and wi-fi hot spots, to name just a few.

Rather than the old one-year trial period, the 2025 Lincoln Nautilus now gets a four-year trial to Lincoln Premium Connectivity, four years of Google Maps built-in navigation, and four years of Alexa Built-In. Otherwise, the Premiere trim is trading its standard spare tire for a standard tire mobility kit, though the spare tire is still available as a $250 option. Production of the 2025 Lincoln Nautilus began last month at the Changan Ford Hangzhou Assembly plant in China, as Ford Authority previously reported.