Ford Argentina sales increased 6.5 percent to 3,587 units in August 2024 compared to August 2023. The figures placed Ford as the fourth best-selling car brand in Argentina, behind Toyota, Volkswagen, and Fiat.
Individual model sales performance was as follows:
- Ford Bronco sales totaled 11 units
- Ford Bronco Sport sales increased 652.38 percent to 158 units
- Ford EcoSport sales decreased 100 percent to 0 units
- Ford F-Series sales decreased 76.92 percent to 9 units
- Ford Kuga sales increased 950 percent to 21 units
- Ford Maverick sales increased 559.21 percent to 501 units
- Ford Mustang sales decreased 81.82 percent to 2 units
- Ford Ranger sales decreased 16.51 percent to 2,342 units
- Ford Territory sales increased 82.54 percent to 345 units
- Ford Transit sales decreased 10.91 percent to 196 units
During the first eight months of the 2024 calendar year, Ford Argentina sales decreased 7.5 percent to 23,540 units.
Sales Results - August 2024 - Argentina - Ford
| MODEL | AUG 2024 / AUG 2023 | AUGUST 2024 | AUGUST 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO | * | 11 | * | * | 38 | * |
| BRONCO SPORT | +652.38% | 158 | 21 | +20.30% | 883 | 734 |
| ECOSPORT | -100.00% | 0 | 4 | -99.48% | 8 | 1,539 |
| F-SERIES | -76.92% | 9 | 39 | -82.04% | 81 | 451 |
| KUGA | +950.00% | 21 | 2 | +1,400.00% | 105 | 7 |
| MAVERICK | +559.21% | 501 | 76 | +14.02% | 2,496 | 2,189 |
| MUSTANG | -81.82% | 2 | 11 | -80.47% | 25 | 128 |
| RANGER | -16.51% | 2,342 | 2,805 | -3.27% | 15,638 | 16,167 |
| TERRITORY | +82.54% | 345 | 189 | +29.97% | 3,335 | 2,566 |
| TRANSIT | -10.91% | 196 | 220 | -43.48% | 910 | 1,610 |
| FORD TOTAL | +6.50% | 3,587 | 3,368 | -7.49% | 23,540 | 25,445 |
The Ford Authority Take
Ford Argentina sales healthy increase in August continues the brand’s strong sales streak in the South American country, where it has accumulated three consecutive months of growth. Although the 3,587 units sold represent a month-on-month decrease compared to the 4,241 July deliveries, the figure contributed to further reducing the rate of decline in the total for the year to date.
Unlike previous months, Ford Argentina’s solid performance in August was not led by the best-selling Ford Ranger but by four other models in the lineup. In particular, the Ford Maverick saw the most significant increase and added 425 units year-on-year, positioning itself as the brand’s second best-selling model last month.
Unfortunately, the Ford Ranger suffered a notable double-digit drop last month, interrupting the steady rise in popularity it had been experiencing. Still, the domestically-made midsize pickup continues to be very popular with local customers as the second best-selling truck in the country.
About The Numbers
- All percent change figures compared to Ford Argentina sales in August 2023, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
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