Bronco Family Sales Down Nine Percent Overall During Q2 2024

Sales of the Ford Bronco family, comprised of the Ford Bronco body-on-frame SUV and Ford Bronco Sport unibody crossover, decreased in the United States and Mexico during the second quarter of 2024.

Sales Numbers - Bronco Family - Q2 2024 - USA

Cumulative deliveries of the Ford Bronco family in the United States decreased nine percent to 54,275 units in Q2 2024, comprised of:

• 26,086 units of the Ford Bronco, with sales flat compared to 26,150 units sold in Q2 2023, and
• 28,189 units of the Ford Bronco Sport, a decrease of over 15 percent compared to 33,272 units sold in Q 2023

Sales Numbers - Bronco Family - Q2 2024 - Mexico

Cumulative deliveries of the Ford Bronco family in Mexico decreased 21 percent to 1,019 units in Q2 2024, comprised of:

• 344 units of the Ford Bronco, an increase of over three percent compared to the 333 units sold in Q1 2023, and
• 675 units of the Ford Bronco Sport, a decrease of more than 29 percent compared to 954 units sold in Q1 2023

The Ford Authority Take

The Ford Bronco family comprises two distinct models, the first being the “regular” Bronco body-on-frame SUV, and the second being the Bronco Sport unibody crossover. Both models encompass the Bronco sub-brand focused on off-road capability and adventure.

Neither model was in the green in Q2 2024, though sales of the Bronco represented an improvement this time around. The Bronco Sport fared worse when compared to the previous quarter.

About Ford Bronco

Riding on the body-on-frame Ford T6 platform, the Ford Bronco is available in two-door and four-door body styles. In addition, the SUV is available with two engine options. The first is the 2.3L I4 EcoBoost engine, rated at 275 horsepower and 315 pound-feet of torque. The second is the 2.7L V6 EcoBoost engine, good for 310 horsepower and 410 pound-feet of torque. Meanwhile, the range-topping Bronco Raptor is powered exclusively by the 3.0L V6 EcoBoost engine, which throws a healthy 418 horsepower and 440 pound-feet of torque.

The 2024 Ford Bronco enters with quite a few changes. Notably, its navigation system offers Connected Navigation with one year of service for certain models, and it no longer features the Trailer Tow Package as standard, although it can still be ordered as a standalone option. The High and Lux packages have been combined for customers looking to dress their Bronco with premium features, while the 12-inch touchscreen is now standard across the board. However, Area 51 is no longer offered as an exterior color option, and the keyless entry keypad has also been dropped for the forthcoming model year. Some models have even been treated to an upgraded steering gear.

Here are all the packages available and roof options offered on the 2024 Bronco.

About Ford Bronco Sport

The Ford Bronco Sport, meanwhile, utilizes The Blue Oval’s unibody C2 platform and offers two engine options, namely the 1.5L I4 EcoBoost engine and the 2.0L I4 EcoBoost engine. Standard with the Base, Big Bend, and Outer Banks trim levels, the 1.5L engine is rated at 181 horsepower and 190 pound-feet of torque. In contrast, the 2.0L engine puts out a more impressive 250 horsepower as well as 277 pound-feet of torque. It’s standard exclusively on the range-topping Badlands trim.

The 2024 Ford Bronco Sport ushers in a handful of changes and updates over the 2023 model year, ditching its SecuriCode keyless entry keypad from the lineup and replacing it with a dealer installed option, dropping four exterior colors and replacing them with two others, while losing its windshield wiper de-icer. The 2024 model year also drops the Heritage Limited and entry-level Base trim levels from the lineup, with the Big Bend becoming the lowest-priced, entry-level variant.

Yet the 2024 Bronco Sport offers several new packages and options to spice up the rugged crossover, including the Black Appearance Package, the retro-themed Free Wheeling Package and Blue Free Wheeling Package, a new Ford Bronco Sport Heritage Limited Edition Badge Kit, and a new smoked chrome Blue Oval badge.

The 2024 Bronco Sport keeps the two engine options, namely the 1.5L I4 EcoBoost engine and the 2.0L I4 EcoBoost engine. Standard with the Base, Big Bend, and Outer Banks trim levels, the 1.5L engine is rated at 181 horsepower and 190 pound-feet of torque, while the 2.0L engine puts out a more impressive 250 horsepower as well as 277 pound-feet of torque, but it’s standard exclusively on the range-topping Badlands trim.

The refreshed 2025 Ford Bronco Sport just debuted with a Sasquatch Package and new tech, which should boost sales when it arrives at dealerships later this year.

Ford Bronco Photos

Ford Bronco Sport Photos