Ford Bronco Production Rebounded In August 2024

Amid the Independence Day holiday and the various summer shutdowns it executes at several plants each year, production of most Ford and Lincoln vehicles decreased in July versus June – in some cases, by a rather substantial margin. This was certainly true of the Ford Bronco, which saw its output at the Michigan Assembly plant dip tremendously month-over-month. However, like most of those same FoMoCo models, Ford Bronco production managed to bounce back in a big way last month.

According to The Blue Oval’s August 2024 sales report, Ford Bronco production at MAP increased from 7,810 units in July to 16,682 in August – a massive jump of 8,872 units, or nearly 114 percent. In July, Ford Bronco production dipped from 11,518 units in June, which was a big decline of 3,708 units, or around 32 percent, month-over-month.

In the months prior, Ford Bronco production in June represented a slight decrease of 299 units, or around 2.5 percent compared to May’s total of 11,817 units. May’s production number was 422 units or nearly four percent higher than April’s total of 11,395 units as well, but still trailed January’s output of 12,143 units, as well as February’s 12,659 units, making August the SUV’s highest monthly total of the calendar year so far. It was also a big jump from March’s total of 9,833 units, too.

Though it launched for the 2021 model year, the Ford Bronco hasn’t yet received any sort of mid-cycle refresh, though as Ford Authority recently reported, the rugged SUV is reportedly slated to undergo precisely that in the first half of 2025. That action should bring forth a handful of updates, such as the addition of new tech inside the cabin, along with fresh exterior color options and new accessories. The Bronco is also slated to get a hybrid powertrain option at some point, though that may not be part of the mid-cycle refresh planned for next year.