Following its highly successful debut in the U.S. and Europe, the all-electric Ford E-Transit launched in Brazil earlier this year, and has enjoyed tremendous success in that country as well, with new variants being added to the lineup already. In fact, Ford moved 300 E-Transits in its first full month on sale in the South American country, and it hasn’t looked back since as those numbers continue to grow. Now, the Ford E-Transit has already become a segment leader in Brazil, too.
Through July, the Ford E-Transit commanded a 32 percent market share in the light EV commercial vehicle segment in Brazil, which is an impressive chunk, indeed, adding to the 30,000 units FoMoCo has moved across the U.S. and Europe thus far – more proof of its global commercial vehicle dominance. In Brazil, the E-Transit is proving to be a popular entity among companies that operate in sectors such as logistics, utilities, e-commerce and food and beverage, including Mercado Livre – which has the largest electric fleet in Brazil and uses the E-Transit to distribute products across multiple cities.
“Electrification is a trend that is beginning to be adopted by large companies, and should also reach medium and small customers in a second moment,” said Guillermo Lastra, director of Commercial Vehicles at Ford South America. “Therefore, our focus now is on large fleet holders, who are already discovering the advantages of E-Transit and Ford Pro in their business.”
According to The Blue Oval, much of this popularity stems from the fact that the Ford E-Transit offers commercial customers 40 percent lower operating costs compared to its ICE counterpart, and requires less maintenance thanks to the fact that it contains 86 percent fewer powertrain parts. “This also means less time of the vehicle stopped in the workshop, without the need to change items such as oil, filters, and clutches. The connectivity provided from the factory, at no cost, is another tool that helps the fleet operator to better plan the operation of their vehicles so that there is no interruption of service,” Lastra added.
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