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Ford Authority

Ford Motor Company Mexico Sales Up 15 Percent In August 2024

Ford Motor Company Mexico sales increased 15 percent to 4,818 units in August 2024 compared to August 2023 results. Sales increased at Ford and Lincoln.

Brand & Model Sales

Ford sales increased 13.66 percent to 4,668 units:

Lincoln sales increased 97.37 percent to 150 units:

In the first eight months of the 2024 calendar year, Ford Motor Mexico sales increased 22 percent to 31,423 units.

Sales Results - August 2024 - Mexico - Ford

MODELAUG 2024 / AUG 2023AUGUST 2024AUGUST 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO-62.50% 72192-15.16%862 1,016
BRONCO SPORT-31.65% 203297-28.31%1,778 2,480
E-TRANSIT-44.78% 111201+92.74%796 413
EDGE-77.27% 522-38.84%148 242
ESCAPE-23.70% 161211+65.14%2,023 1,225
EXPEDITION+11.90% 4742-25.44%381 511
EXPLORER+424.39% 21541-3.90%764 795
F-SERIES+20.41% 1,174975+26.05%8,811 6,990
MAVERICK+101.95% 311154+34.02%1,891 1,411
MUSTANG* 640+270.74%697 188
MUSTANG MACH-E-37.50% 58+95.65%90 46
RANGER+111.32% 560265+55.25%4,395 2,831
TERRITORY-8.60% 9891,082+11.01%8,376 7,545
TRANSIT+91.09% 751393+42.86%3,450 2,415
TRANSIT COURIER-100.00% 0224-28.01%609 846
FORD TOTAL+13.66% 4,6684,107+21.13%35,071 28,954

Sales Results - August 2024 - Mexico - Lincoln

MODELAUG 2024 / AUG 2023AUGUST 2024AUGUST 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
AVIATOR-72.73% 311-47.98%90 173
CORSAIR+66.67% 4024+70.00%340 200
NAUTILUS+335.00% 8720+123.14%569 255
NAVIGATOR-4.76% 2021-26.61%171 233
LINCOLN TOTAL+97.37% 15076+35.89%1,170 861

Sales Results - August 2024 - Mexico - FMC Totals

BRANDAUG 2024 / AUG 2023AUGUST 2024AUGUST 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
FORD TOTAL+13.66% 4,6684,107+21.13%35,071 28,954
LINCOLN TOTAL+97.37% 15076+35.89%1,170 861
FMC MEXICO TOTAL+15.18% 4,8184,183+21.55%36,241 29,815

The Ford Authority Take

Ford Motor Company Mexico sales in August reinforces the manufacturer’s positive momentum in the country, where it has accumulated an 18 consecutive monthly increases. Last month’s growth keeps FoMoCo with a monthly volume close to 5,000 units, although the result represents a month-on-month decrease of 282 units.

2024 Ford Lobo - Exterior 001 - Front Three Quarters

Several of the company’s models managed to increase their sales during the past month, including the best-selling Ford F-Series. The full-size truck line led the lineup for August, cementing its position as Ford’s best-selling model in the Mexican market, adding almost 200 units compared to the same month last year.

The 2025 Ford Explorer Platinum driving in Mexico.

However, the largest overall growth came from the sum of four nameplates that managed to register massive triple-digit increases. This includes the Ford Explorer, Ford Maverick, Ford Ranger, and Lincoln Nautilus, which together totaled nearly 700 deliveries. In addition, the Transit also saw substantial growth.

About The Numbers

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