Ford Mustang Family Sales Up 36 Percent During Q2 2024

September 24, 2024 3:50 pm

Sales of the Ford Mustang family increased in the United States and Mexico during the second quarter of 2024, comprised of the ICE-based Ford Mustang muscle car coupe and convertible and the all-electric Ford Mustang Mach-E crossover.

Sales Numbers - Mustang Family - Q2 2024 - USA

MODEL	Q2 24 / Q2 23	Q2 24	Q2 23	YTD 24 / YTD 23	YTD 24	YTD 23
MUSTANG	+27.67%	13,737	10,760	+7.75%	27,444	25,471
MUSTANG MACH-E	+46.47%	12,645	8,633	+58.36%	22,234	14,040
TOTAL	+36.04%	26,382	19,393	+25.73%	49,678	39,511

Cumulative deliveries of the Ford Mustang family in the United States increased 36 percent to 26,382 units in Q2 2024, comprised of:

13,737 units of the Ford Mustang, an increase of nearly 28 percent compared to 10,760 units sold in Q2 2023, and
12,645 units of the Ford Mustang Mach-E, an increase of over 46 percent compared to 8,633 units sold in Q2 2023

Sales Numbers - Mustang Family - Q2 2024 - Mexico

MODEL	Q2 24 / Q2 23	Q2 24	Q2 23	YTD 24 / YTD 23	YTD 24	YTD 23
MUSTANG	+298.61%	287	72	+226.59%	565	173
MUSTANG MACH-E	+103.85%	53	26	+89.47%	72	38
TOTAL	+246.94%	340	98	+201.90%	637	211

Cumulative deliveries of the Ford Mustang family in Mexico increased 247 percent to 340 units in Q2 2024, comprised of:

287 units of the Ford Mustang, an increase of nearly 299 percent compared to 72 units sold in Q2 2023, and
53 units of the Ford Mustang Mach-E, an increase of almost 104 percent compared to 26 units delivered in Q2 2023

The Ford Authority Take

Sales of the Ford Mustang coupe and convertible arguably began in earnest this year, as last summer represented the period where S650 production began to move beyond the earliest batch of vehicles toward something more closely resembling regular production. Now that Flat Rock has moved beyond producing the earliest examples, more vehicles on dealer lots are likely translating into more sales for the Blue Oval. Ford Mustang Mach-E sales likely improved due to the automaker’s steady rollout of attractive incentives, includes cheap lease deals.

Sales of the two models posted solid, positive gains year-over-year during Q2 2024 as the ICE-based Mustang and all-electric Mustang Mach-E each led their respective segments.

Notably, deliveries of both were within nearly 1,100 units of each other in spite being distinctly different vehicles competing vastly separate segments.

About Ford Mustang

The all-new, seventh-generation all-new 2024 Ford Mustang debuted in 2022 as more than a simple refresh, redesigned inside and out while offering new tech. The overhauled cabin features a fighter jet-inspired cockpit with a flat-bottom steering wheel, a 12.4-inch digital instrument cluster, and a new Sync 4 powered 13.2-inch infotainment screen, replacing the analog gauges with highly configurable ones.

Performance-wise, the Ford 2.3L I-4 EcoBoost continues to serve as the base engine, with FoMoCo saying it is all-new. That is also true for the Ford 5.0L V8 Coyote, which is the engine’s fourth-generation, utilizing dual throttle bodies and a dual air intake box to help make it the most powerful naturally-aspirated Coyote-powered Mustang ever. Both the six-speed manual and 10-speed automatic transmissions will continue to be offered on the S650.

Here’s a guide to every 2024 Mustang EcoBoost package.

In April, 2024 Ford Mustang owners got heritage gauge clusters and a SVT Cobra-inspired digital cluster courtesy of a software update.

For the 2025 model year, the Ford Mustang 60th Anniversary Package debuts, available on GT Premium models in both coupe and convertible configurations, and with either the six-speed manual or 10-speed automatic transmission. Paint color choices include Wimbledon White, Race Red, and Vapor Blue paint, plus Brittany Blue for a limited time, which debuted on the pony car in 1967.

Also for 2025, the Mustang drops four colors but adds two new ones, drops the EcoBoost High Performance Package, and drops wireless phone charging. However, it gains standard dual zone climate control and B&O sound system availability has expanded.

About Ford Mustang Mach-E

For 2024, the first-ever Mustang Mach-E Rally debuts as an off-road-capable EV, looking the part with a unique front fascia, fog lights, a hatch-mounted rear wing, stripes, and a black-painted roof. Meanwhile, the 2024 Ford Mustang Mach-E GT debuts a new Bronze Appearance Package along with optional bronze wheels, with an example recently spotted in the wild.

Additionally, the 2024 Mustang Mach-E Premium gets a new standard roof to replace the now-optional panoramic fixed-glass roof. Additionally, the revised 2024 lineup gets a new eMotor and extended range.

The 2024 Mustang Mach-E lineup drops the California Route 1 trim as well as the Nite Pony Package and the GT Performance Edition, though the 2024 Mustang Mach-E GT gains most of the upgrades from package as standard, like the MagneRide system – but not the increased torque that model offered.

Here are all the 2024 Mustang Mach-E packages explained.