The Ford Puma has been a popular choice among new vehicle shoppers in Europe since its launch a few years ago, and that has continued through the model’s recent refresh as well. In fact, the Ford Puma ranked as the 11th best-selling new vehicle in Europe last year, and followed that up by topping the overall sales charts in the UK through the first half of 2024. Thus, it should come as no surprise to learn that the Ford Puma also enjoyed a strong month of sales across Europe in August, too.
According to new data from JATO Dynamics, the Ford Puma ranked 16th on the European new vehicle charts in August after recording sales of 8,938 units – though that figure is also 20 percent fewer than August 2023. In July, the Ford Puma ranked as the 20th best-selling car in Europe after recording 10,342 sales, though that was also a year-over-year decrease of 25 percent for the crossover – meaning that it moved up slightly, but still fell far behind the top-selling Dacia Sandero and its 15,653 units – a nine percent year-over-year increase.
As for the overall European new vehicle market, it struggled a bit by posting 753,482 sales, which is 16 percent fewer than August 2023’s total of 899,881 units – a figure that was also its biggest year-on-year drop since June 2022. It’s quite the change from prior months, and means that through the first eight months of the year, sales have now increased by just 1.9 percent compared to 2023. Making matters worse, EV sales dropped by 36 percent to 125,070 units – the largest drop that segment has experienced since January 2017, when JATO first began tracking sales of those vehicles separately.
“The industry is going to face further challenges in the coming months. Buyers are still grappling with the pressure to make the switch to electric, and EVs continue to be more expensive than already-pricey combustion engine cars,” said Felipe Munoz, Global Analyst at JATO Dynamics. “If this trend continues, the end-of-year results could present an overall decline in vehicle registrations. Appetite for BEVs among consumers is quickly diminishing. There are many factors contributing to this, including the lack of clarity around incentives, high prices, and concerns around the low residual value of EVs.”
And there are a few changes in store for the heavy-duty hauler.
The wreck was worse than it looked.
Pretty tame for a Truck Series race at Talladega.
Closing the week at $10.57 per share.
A number of Blue Oval employees are pitching in, too.
Sales increased 2.7 percent to 1,548,172 units during the first nine months of 2024.
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It would be helpful that you mention the powertrain options when you talk about the car. At least ahve the basic info about the car for newpeople like myself.
How about building it in USA? And electric, please.
It would be a smaller CUV than the Escape, sold as the Kuga in Europe. It's competitive market, and the Ecosport wasn't up to the task.