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Ford Authority

Ford Utility Sales Down Seven Percent In Q2 2024

By Vince Brown

September 27, 2024 9:33 am

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Ford utility sales posted a seven percent decrease to 189,470 units in the United States during the second quarter of 2024.

Models include the Ford Bronco Sport, Ford Edge, Ford Escape, Ford Explorer, and all-electric Ford Mustang Mach-E unibody crossovers, plus the Ford Bronco and Ford Expedition body-on-frame SUVs.

Ford utility sales fell seven percent to 189,470 units in Q2 2024 in U.S. Shown here is the 2025 Ford Explorer ST.

As before, Ford’s crossovers topped the list in Q2 2024, with the Explorer outselling the rest of its corporate siblings with sales flat for 46,338 deliveries, followed by the Escape, down 13 percent to 37,943 units, and the Bronco Sport, slipping 15 precent, moved 28,189 units. Sales of the Edge fell 37 percent for 16,522 deliveries. Meanwhile, the Mustang Mach-E saw sales jump 46 percent to 12,645 units, posting the only increase among crossovers.

Sales Numbers - Ford Utility Vehicles - Q2 2024 - USA

MODEL Q2 24 / Q2 23 Q2 24 Q2 23 Q2 24 SHARE Q2 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
FORD EXPLORER -0.05% 46,338 46,362 24% 23% +0.36% 104,803 104,423
FORD ESCAPE -13.15% 37,943 43,690 20% 21% +14.96% 74,538 64,839
FORD BRONCO SPORT -15.28% 28,189 33,272 15% 16% -5.37% 59,754 63,143
FORD BRONCO -0.24% 26,086 26,150 14% 13% -14.39% 50,152 58,580
FORD EXPEDITION +8.70% 21,747 20,007 11% 10% +10.01% 43,307 39,366
FORD EDGE -36.94% 16,522 26,202 9% 13% +11.18% 51,679 46,484
FORD MUSTANG MACH-E +46.47% 12,645 8,633 7% 4% +58.36% 22,234 14,040
TOTAL -7.27% 189,470 204,316 +3.99% 406,467 390,875

Regarding Ford’s SUVs, the midsize Bronco, which includes both the two-door and four-door variants, had the most sales with 26,086 deliveries as sales were flat for Q2 2024. The full-size Expedition, which includes the regular-length Expedition and extended-length Expedition Max, moved 21,747 units, with sales up nine percent.

Considering all utilities, the Expedition joined the Mustang Mach-E, the lone EV here, as the only models in the green.

2024 Ford Mustang Mach-E GT - Exterior 001 - Front Three Quarters

In terms of sales share, the Explorer led with a 24 share to account for over a quarter of all Ford utility sales. The Escape posted a share of 20 percent, the Bronco Sport was at 15 percent, and the Edge was at nine percent. The Mustang Mach-E had a seven percent share.

The Bronco earned a 14 percent sales share, while the Expedition held an 11 percent share.

The Ford Authority Take

Ford utility sales during the second quarter of 2024 saw one crossover and one SUV in the green year-over-year, as the rest saw sales decline or come in essentially flat. Customers are likely being priced out of the market due to increasingly expensive retail price hikes and high interested rates. That said, sales are up for most Ford utilities through Q2 2024 when compared to the same period in 2023.

By Vince Brown

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Comments

  1. RICKY

    Does anyone realize that the “Black-Out” look is past and the newer Platinum look has returned? I thought it was funny when I saw a Rolls-Royce with black rims. Talk about SICK!
    There are a lot of great looking RIMS out there and none of them are black. Wake up!

    Reply
    1. RaceRed23

      … ricki, did your Wheaties get a little to damp this morning.
      .

      Reply
  2. JB

    Does it come with he 10 speed trans , that will puke its guts up ? $ 8500.00 and your back in the saddle again…. until ” shabam ” it does it again.

    Reply

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