Lincoln Aviator Sales Nearly Doubled During Q2 2024

September 19, 2024 3:13 pm

Lincoln Aviator sales increased in the United States during the second quarter of 2024, while recording 406 deliveries in Canada and 27 in Mexico.

Lincoln Aviator Sales - Q2 2024 - United States

In the United States, Lincoln Aviator deliveries totaled 5,664 units in Q2 2024, an increase of about 90 percent compared to 2,977 units sold in Q2 2023.

In the first six months of the year, Aviator sales increased about 45 percent to 11,914 units.

MODEL	Q2 2024 / Q2 2023	Q2 2024	Q2 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
AVIATOR	+90.26%	5,664	2,977	+45.06%	11,914	8,213

Lincoln Aviator Sales - Q2 2024 - Canada

In Canada, Lincoln Aviator deliveries totaled 406 units in Q2 2024.

In the first six months of the year, Aviator sales totaled 850 units.

MODEL	Q2 2024 / Q2 2023	Q2 2024	Q2 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
AVIATOR	*	406	*	*	850	0

Lincoln Aviator Sales - Q2 2024 - Mexico

In Mexico, Lincoln Aviator deliveries totaled 27 units in Q2 2024, a decrease of about 62 percent compared to 71 units sold in Q2 2023.

In the first six months of the year, Aviator sales decreased about 53 percent to 70 units.

MODEL	Q2 2024 / Q2 2023	Q2 2024	Q2 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
AVIATOR	-61.97%	27	71	-53.02%	70	149

Competitive Sales Comparison (USA)

Sales of the Lincoln Aviator (see running Lincoln Aviator sales) in Q2 2024 leapt 90 percent year-over-year for 5,664 deliveries, though it slipped a spot from the previous quarter when ranked by sales volume to place eighth, or mid-pack, among 16 entries in the luxury E-utility segment.

The BMW X5 retook the mantle to lead this space, though sales were flat for 18,677 deliveries. The Mercedes-Benz GLE-Class traded places with a 15 percent bump to 15,780 units. The first-ever Lexus TX, one of two entries now from Lexus, remained in third for 11,366 sales, followed by the Volvo XC90 placing again in fourth with a six percent dip to 9,238 units, and the Infiniti QX60, in the top five, saw sales slide eighth percent to 7,081 units.

Meanwhile, crosstown rival Buick Enclave (see running Buick Enclave sales) fell two spots to seventh place with a 36 percent drop to 5,886 units, perhaps due to a generational changeover of the all-new 2025 model, and the Aviator followed in eighth. Finally, crosstown Cadillac XT6 (see running Cadillac XT6 sales), GM’s second entry here, dropped a couple of spots as well to place 12^th with a 16 percent downturn for 4,439 deliveries.

Sales Numbers - Luxury E-Segment Utilities - Q2 2024 - USA

MODEL	Q2 24 / Q2 23	Q2 24	Q2 23	Q2 24 SHARE	Q2 23 SHARE	YTD 24 / YTD 23	YTD 24	YTD 23
BMW X5	+0.55%	18,677	18,575	17%	19%	-6.38%	33,600	35,890
MERCEDES-BENZ GLE-CLASS	+14.59%	15,780	13,771	14%	14%	+4.03%	30,876	29,681
LEXUS TX	*	11,366	*	10%	0%	*	21,322	0
VOLVO XC90	-5.81%	9,238	9,808	8%	10%	+2.79%	18,191	17,698
INFINITI QX60	-8.41%	7,081	7,731	6%	8%	-9.79%	13,414	14,870
PORSCHE CAYENNE	+49.57%	6,907	4,618	6%	5%	+14.11%	10,168	8,911
BUICK ENCLAVE	-35.50%	5,886	9,126	5%	9%	-21.99%	13,987	17,929
LINCOLN AVIATOR	+90.26%	5,664	2,977	5%	3%	+45.06%	11,914	8,213
GENESIS GV80	+23.33%	5,323	4,316	5%	4%	+22.24%	10,091	8,255
LEXUS GX	-24.03%	5,283	6,954	5%	7%	-31.39%	9,141	13,324
LAND ROVER DEFENDER	+38.00%	4,761	3,450	4%	3%	+45.46%	10,466	7,195
CADILLAC XT6	-16.32%	4,439	5,305	4%	5%	-10.15%	9,045	10,067
AUDI Q7	-46.29%	3,687	6,865	3%	7%	-40.60%	7,892	13,286
AUDI Q8	-26.08%	2,573	3,481	2%	3%	-31.11%	4,369	6,342
BMW X6	-15.81%	2,199	2,612	2%	3%	-23.79%	3,733	4,898
LAND ROVER DISCOVERY	+153.58%	710	280	1%	0%	+91.14%	1,273	666
TOTAL	+9.72%	109,574	99,869			+6.21%	209,482	197,225

From a segment share standpoint, the Aviator earned a five percent share, up two percentage points year-over-year. The X5 led with a 17 percent segment share, down two percentage points. The GLE-Class maintained a 14 percent share, the TX earned a 10 percent share, the XC90 held an eight percent share, down two percentage points, and the QX60 posted a six percent share, also down two percentage points. Meanwhile, the Enclave earned a five percent share, down four percentage points, and the XT6 held a four percent share, down one percentage point.

Several marques here field multiple vehicles in this segment, beginning with BMW, which offers both the X5 and X6. Combining sales of those two models accounts for 20,876 deliveries with a 19 percent segment share overall, keeping the Bavarian automaker solidly in first place.

Sales Numbers - BMW Luxury E-Segment Utilities - Q2 2024 - USA

MODEL	Q2 24 / Q2 23	Q2 24	Q2 23	YTD 24 / YTD 23	YTD 24	YTD 23
BMW X5	+0.55%	18,677	18,575	-6.38%	33,600	35,890
BMW X6	-15.81%	2,199	2,612	-23.79%	3,733	4,898
TOTAL	-1.47%	20,876	21,187	-8.47%	37,333	40,788

Meanwhile, cumulative Audi Q7 and Q8 sales results in 6,260 deliveries for combined five percent segment share.

Sales Numbers - Audi Luxury E-Segment Utilities - Q2 2024 - USA

MODEL	Q2 24 / Q2 23	Q2 24	Q2 23	YTD 24 / YTD 23	YTD 24	YTD 23
AUDI Q7	-46.29%	3,687	6,865	-40.60%	7,892	13,286
AUDI Q8	-26.08%	2,573	3,481	-31.11%	4,369	6,342
TOTAL	-39.49%	6,260	10,346	-37.53%	12,261	19,628

Now that Lexus has two models in this space, combining TX and GX sales gives the automaker a total of 16,649 deliveries for a cumulative 15 percent segment share and enough to edge out Mercedes-Benz to take second place overall.

Sales Numbers - Lexus Luxury E-Segment Utilities - Q2 2024 - USA

MODEL	Q2 24 / Q2 23	Q2 24	Q2 23	YTD 24 / YTD 23	YTD 24	YTD 23
LEXUS TX	*	11,366	*	*	21,322	0
LEXUS GX	-24.03%	5,283	6,954	-31.39%	9,141	13,324
TOTAL	+139.42%	16,649	6,954	+128.63%	30,463	13,324

Combining the two entries from GM, the Buick Enclave and Cadillac XT6, results in 10,325 deliveries for a nine percent share overall, placing FoMoCo’s crosstown rival in fourth overall.

Sales Numbers - GM Luxury E-Segment Utilities - Q2 2024 - USA

MODEL	Q2 24 / Q2 23	Q2 24	Q2 23	YTD 24 / YTD 23	YTD 24	YTD 23
BUICK ENCLAVE	-35.50%	5,886	9,126	-21.99%	13,987	17,929
CADILLAC XT6	-16.32%	4,439	5,305	-10.15%	9,045	10,067
TOTAL	-28.45%	10,325	14,431	-17.73%	23,032	27,996

Sales of premium/luxury three-row crossovers (lux crossover E-segment) grew 10 percent to 109,574 units in Q2 2024, meaning Aviator sales significantly outperformed the segment average.

The Ford Authority Take

Even though Lincoln Aviator sales nearly doubled year-over-year during the second quarter of 2024, it slipped a spot from the previous quarter as it continues to face stiff competition in a market every luxury marque seems to be tackling.

During this year alone, the 2025 Audi Q7 And SQ7 were revealed as updated Aviator rivals. The 2025.5 Volvo XC90 and 2025 Acura MDX both also debuted as updated Aviator rivals. Then the 2024 Lexus GX was revealed as a redesigned rival to join the fray. Notably, while the GX is a traditional, body-on-frame vehicle like the Lincoln Navigator, in terms of size it’s closer to the Aviator.

The refreshed 2025 Ford Explorer and Lincoln Aviator officially shipped out in August, so we’ll see how sales pan out for the update of Lincoln’s largest crossover. It will take a lot in order to stand against the onslaught of competitive offerings that have debuted their own updates. Only time will tell.

Refreshed 2025 Lincoln Aviator Black Label

About Lincoln Aviator

The refreshed 2025 Lincoln Aviator features an updated design and interior, while bringing new tech headlined by BlueCruise, Ford’s hands-free highway driving assist technology, available for the first time ever on the Aviator.

Other key changes include updates to the trim level structure, including discontinuation the Grand Touring (plug-in hybrid) option (though a new hybrid version may be on the way, eventually). As such, the 2025 Aviator is offered in just three trims, namely Premiere, Reserve, and Black Label.

Regarding powertrain options, the 2025 Lincoln Aviator comes equipped with just one – the twin-turbocharged 3.0L V6 EcoBoost, which generates the same 400 horsepower and 415 pound-feet of torque as the 2020-2024 models. It is mated to the 10-speed automatic transmission.