Lincoln Nautilus Sales Up 21 Percent During Q2 2024

Lincoln Nautilus sales increased in the United States and Mexico during the second quarter of 2024, with 600 deliveries in Canada.

Lincoln Nautilus Sales - Q2 2024 - United States

Lincoln Nautilus Sales - Q2 2024 - Canada

Lincoln Nautilus Sales - Q2 2024 - Mexico

Competitive Sales Comparison (USA)

Lincoln Nautilus sales were up 21 percent for 8,273 deliveries during Q2 2024, with the compact luxury crossover dropping a couple of spots to seventh from the previous quarter in a competitive segment of 15 total entries when ranked by sales volume.

The Lexus RX kept the lead in spite of a nine percent drop in sales to 28,482 units. The BMW X3 followed in second place again, with a 43 percent jump for 18,101 deliveries. The Mercedes-Benz GLC-Class moved up to third with a 23 percent bump moving 17,491 units. The Acura MDX maintained fourth place with a 13 percent dip to 14,553 units, while the Audi Q5 slipped to fifth with a 28 percent drop to 13,098 unit, and sales of the Volvo XC60 fell 18 percent for 8,741 deliveries to place sixth. Meanwhile, the Genesis GV70 took eighth with a six percent uptick to 6,851 units, and the Porsche Macan followed in ninth with a 14 percent slide to 6,333 units. Crosstown rival Cadillac XT5 (see running Cadillac XT5 sales) filled out the top ten again, slipping a couple of spots with sales down 14 percent to 5,890 units. All other entries each moved about 2.6K units or less.

Sales Numbers - D-Segment Luxury Crossovers - Q2 2024 - USA

In terms of segment share, the RX earned a 21 percent share, down one percentage point year-over-year. The X3 and GLC-Class both posted a 13 percent segment share, up four and three percentage points, respectively. The MDX held an 11 percent share, down one percentage point, and the Q5 held a 10 percent share, down three percentage points, while the XC60 posted a seven percent share, down one percentage point. The Nautilus earned a six percent share, up one percentage point. The GV70 and Macan both maintained a five percent share, and the XT5 held a four percent share, down one percentage point. All other contenders here each posted a two percent share or less.

Sales of luxury D-segment crossovers decreased three percent to 135,734 units in Q2 2024, meaning that Lincoln Nautilus sales outperformed the segment average.

The Ford Authority Take

For well over a year now, Lincoln Nautilus sales have been in the green, though it slipped a couple of spots to place seventh during the second quarter of 2024. And it outsold its crosstown rival, the Cadillac XT5, by over 2K units.

It remains to be seen how much the arrival of the next-generation 2024 Lincoln Nautilus will help it gain sales against tough competition.

That competition includes the all-new 2025 BMW X3 and refreshed 2025 Acura RDX debuting as Nautilus rivals.

For its part, 2024 Lincoln Nautilus tech is winning over new buyers, with 75 percent of customers saying that the compact luxury crossover’s interior tech is what persuaded them to buy one in the first place.

About Lincoln Nautilus

The all-new 2024 Lincoln Nautilus, revealed last spring, officially arrived at dealers in March, with the Digital Scent collection debuting as well.

The new Nautilus features a huge, cabin-spanning, highly-customizable 48-inch display to make the most of Ford’s next-generation infotainment system; the addition of Lincoln Rejuvenate to “specially curate sensory experiences tied to lighting, screen visuals, and personal preferences such as seating position and massage options,” according to the brand; and a first-ever hybrid variant.

The new Lincoln Nautilus is built at the Changan Ford Hangzhou Assembly plant in China and exported to the U.S. and other markets. Production of the 2025 Nautilus began in August.

Lincoln Nautilus Photos