Along with its mainstream counterpart, the Ford Explorer, the 2025 Lincoln Aviator was just treated to a refresh for the new model year, and both models began shipping to customers and dealers back in early August. However, it seems as if The Blue Oval isn’t quite finished treating the 2025 Lincoln Aviator to updates just yet, as the even more luxurious Black Label trim has now received a new theme dubbed “Moonbeam.”
The 2025 Lincoln Aviator Black Label Moonbeam theme was designed to pay tribute to 10 years of Black Label in general, and as the name might suggest, it’s inspired by a lunar landscape. The new theme takes inspiration from space travel and the moon’s various textures and glow at night. One will find a new light green hue reminiscent of that glow, accented by dark green piping, along with light green perforated leather seating designed to look like a shooting star trail, a laser-engraved moon ash appliqué reminiscent of the moon’s surface, plus open pore khaya wood.
Currently available on the Aviator, Nautilus, and Navigator, the Black Label has proven quite popular over its decade in existence – even accounting for 13 percent of sales for the total Lincoln SUV lineup through Q3 2024. “This year we celebrate a decade of Black Label and take a look at the 19 unique themes offered over the years and coming to our Lincoln portfolio,” said Marcia Salzberg, Lincoln senior color and materials designer. “We’ll continue to evolve our ultimate in Lincoln luxury based on trends and the changing environment, and ultimately draw inspiration from our clients.”
“From its inception, Lincoln Black Label has been a differentiator for the brand with meticulous design elements and elevated services only accessible with Lincoln Black Label,” said Megan McKenzie, Head of U.S. Marketing, Lincoln. “These specially designed interior themes and experiences are inspired by the love of travel, the arts, culture, architecture, and more, representing the very best of Lincoln and elevating the ownership experience.”
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