As has become quite common with automotive redesigns, the all-new 2025 Lincoln Navigator and Ford Expedition both received a rather substantial price increase as part of those updates, and both also lost their previous entry-level trims – making it significantly more expensive to slip behind the wheel of either. However, those full-size SUVs aren’t alone in steadily getting more expensive over time, as the Navigator’s chief rival – the Cadillac Escalade – isn’t too far off in that regard – at least, in some aspects.
| Model | Drivetrain | 2025 MSRP + DFC |
|---|---|---|
| Escalade Luxury | 2WD | $89,590 |
| Escalade Luxury | 4WD | $92,590 |
| Escalade Premium Luxury | 2WD | $98,790 |
| Escalade Premium Luxury | 4WD | $101,790 |
| Navigator Reserve | 4WD | $101,990 |
| Escalade Sport | 2WD | $99,390 |
| Escalade Sport | 4WD | $102,390 |
| Navigator Jet Appearance Package | 4WD | $104,990 |
| Escalade Premium Luxury Platinum | 2WD | $118,390 |
| Navigator Black Label | 4WD | $118,490 |
| Escalade Premium Luxury Platinum | 4WD | $121,390 |
| Escalade Sport Platinum | 2WD | $118,890 |
| Escalade Sport Platinum | 4WD | $121,890 |
| Navigator Black Label Special Edition | 4WD | $127,090 |
| Escalade-V | AWD | $161,990 |
As we can see in this chart, for the most part, the 2025 Lincoln Navigator and recently-refreshed 2025 Cadillac Escalade are pretty close in terms of pricing by trim, save for one big exception – the lowest point of entry. For the new year, the Navigator deleted its base Premiere trim, which previously retailed for $83,265, meaning that the new cheapest model in the lineup is the Reserve, which costs a whopping $101,990 with destination charges included. That means one can buy an Escalade Luxury, Premium Luxury (in two-wheel drive guise), or Sport for less than the base 2025 Lincoln Navigator.
From there, however, pricing is quite similar between these two full-size luxury SUVs, though equipment does vary – making it more of an apples to oranges comparison. There’s also the supercharged, V8-powered Cadillac Escalade-V, which retails for $161,990 and has no Navigator rival. Regardless, the 2025 Lincoln Navigator – which was unveiled back in August – does feature a host of updates and new tech that help somewhat justify its price increases, including a massive 48-inch panoramic display, coupled with an 11.1-inch center touchscreen running the new Lincoln Digital Experience software, BlueCruise, and various other tweaks, though its mechanicals remain unchanged.
Comments
Laughable. Unless you are a milionaire or a pro athlete, go ahead and throw your money away on a depreciating asset.
Too many get lulled into wealth by their 401K balances. Neither of these looks anywhere near the asking price, but fools and their money. Or, what’s on paper, anyway.
You need to change that to ten-millionaire. We’re halfway there and I don’t think we’re special and don’t spend like we are, either. We’re looking at a new Kia Soul next month.
Agreed … and Ford needs to worry. I’m an old nuts an bolts outdoor equipment dealer who sold John Deere before retirement, close to 20 years. The 100 series JD, the 200 series, and the 300 series share close to 70% of the same parts. We were looking at a ’25 Escape that has a opening price of about $29K … Don’t laugh, but the Chevy Trax has the exact same interior volume, and the 1 RS we’re likely to buy with just two options like a front license plate bracket an cargo cover … less that $23K @ retail. And the GM 1.2 Turbo issues have been handled, better QC, better full synthetic oil, better timing belts, better coolant combined with larger coolant passages in both the engine an turbo has ceased the engine related problems. If Ford had done with their 1.5 Ecoboost what GM did with the 1.2 an 1.3 turbo models their engine issues would be gone as well. To close this thought, pricing on the Maverick has gone crazy as well. The 1st gen Maverick in a Hybrid XL was $19.995.00 now close to $29K for the hybrid … sorry Farley, not buying the price increase when literally everyone else has held the line on hybrids for the last 4 years, some like Kia/Hyundai are even less. Like the Kia Soul, sold value for the money, like it’s sister the Hundai Venue. If I didn’t have the need to haula wheel chair I’d be looking hard at either one, but need a load floor with a 36″ x 36″ load floor like the Trax/Trail Blazer and Escape has.
If Henry Ford was still alive … Farley’d be fired ! This $100K+ vehicle is literally everything Henry was against.
If Henry Ford were alive today, Farley & Co would be fired ! These SUVs while some do have the need, I’d estimate 90% sold are just ego-mobiles. This $100K+ vehicle is one Henry’d be totally against.
Really? Farley & Company strikes out yet again. Farley we don’t need $100K+ SUVs. How about you send just 10% of the time an resources you’ve wasted on yet another SUV and get the Transit Courier Van into the US market in both the wagon an work van variant you sell almost everywhere except in the US. For those who haven’t seen one look up a ’24 Transit Courier *Torino Wagon. In Europe they sell in the Premium Level for about $28K … I’d love to own this common sense vehicles. The work van variant sells for about $20K … I can see the custom van market revitalized with this vehicle outside of work needs like the Zimmer Vans of the 1980’s. Come one Farley, listen to your customers … before you lose them.
Safe to say, the Escalade will outsell the Navigator by at least a 2-1 margin. The brilliant Dianne Craig’s pricing policies in on schedule to make Lincoln China-only by 2030.