Ford’s BlueCruise hands-free highway driving assist feature has thus far proven to be quite popular with users, and the numbers certainly support that, as the percentage of people taking advantage of it – and the number of miles they drive with the feature activated – continue to climb. However, Ford raised the price of BlueCruise substantially last year, which quickly drew the ire of users – many of whom simply opted not to pay, or perhaps not renew when their trial was up. Now, Ford has opted to lower the price of BlueCruise, however, and has added a new option for those interested in purchasing it.
Ford is now offering both a one-year BlueCruise plan and a one-time purchase option, the former of which is included as standard or as an option on various vehicle lines and trims. It will also continue to offer a 90-day complimentary trial, after which customers can opt to pay monthly or annually if they wish to continue using BlueCruise, giving them a bit of flexibility if they aren’t planning on using the feature regularly – such as only during holiday road trips, for example.
For 2025 model year vehicles, the one-year BlueCruise plan will either be included as standard or as an option when the vehicle is ordered for $495, based on the vehicle line and trim, and beginning with select 2025 model year vehicles, the one-time purchase will be available at vehicle order for $2,495. Customers who purchase a new 2024 or 2025 BlueCruise-equipped vehicle will be eligible to upgrade to the one-time purchase if they choose at the dealership, and if eligible, the one-year plan and one-time purchase can also be rolled into the financing as part of the purchase. The new pricing plan for all Ford owners with BlueCruise-equipped vehicles is $495 annually and $49.99 monthly, effective October 1, 2024. Existing BlueCruise customers with annual and monthly plans will see the price drop reflected on their next payment.
Thus far, BlueCruise has been extremely profitable for Ford, though it has been tweaking that offering after raising prices last year – in fact, the 2025 Ford F-150 lineup lost its three-year option for the new model year. Regardless, it’s clearly hoping that these changes will help BlueCruise continue to grow its user base, coupled with the forthcoming 1.4 version update.
Comments
WTF! I paid $2100 for only a three year plan back in May on my 24 F150. Now for $300 more I could get a lifetime purchase? Obviously what a way to screw previous owners.
If Farley knows anything it’s how to ruin a good company by screwing over its loyal customers, destroying product lines and shafting employees.
$50/month in a month when a user is doing a road trip makes sense and definitely will get used. Around here many roads are not mapped, aren’t really limited access highways, etc. The combination of adaptive cruise control and lane keeping are all that is needed.
Those with a 2021 Mach E have yet to recevie an over the air update to blue cruise 1.3 or 1.4. Unlikely anyone is going to pay until an update to the existing blue cruise arrives.
Any site available for Lincoln news.