Ford Brazil Sales Jumped 83 Percent In September 2024

October 10, 2024 2:19 pm

Ford Brazil sales increased 83 percent to 4,347 units in September 2024 compared to September 2023.

Individual model sales performance was as follows:

Ford Bronco Sport sales totaled 179 units
Ford E-Transit sales totaled 1 units
Ford F-Series sales decreased 80.56 percent to 14 units
Ford Maverick sales increased 445.71 percent to 382 units
Ford Mustang sales increased 324.14 percent to 123 units
Ford Ranger sales increased 53.07 percent to 2,893 units
Ford Territory sales increased 195.92 percent to 435 units
Ford Transit sales increased 131.01 percent to 298 units

During the first nine months of the 2024 calendar year, Ford Brazil sales increased 72 percent to 32,779 units.

Sales Results - September 2024 - Brazil - Ford

MODEL	SEP 2024 / SEP 2023	SEPTEMBER 2024	SEPTEMBER 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
BRONCO SPORT	*	179	*	*	1,738	*
E-TRANSIT	*	1	*	*	103	*
F-SERIES	-80.56%	14	72	-61.90%	304	798
MAVERICK	+445.71%	382	70	+129.92%	2,628	1,143
MUSTANG	+324.14%	123	29	+83.61%	549	299
RANGER	+53.07%	2,893	1,890	+60.39%	21,124	13,170
TERRITORY	+195.92%	435	147	+313.34%	3,749	907
TRANSIT	+131.01%	298	129	+17.37%	2,392	2,038
FORD TOTAL	+82.72%	4,347	2,379	+72.33%	32,779	19,021

The Ford Authority Take

Ford Brazil sales grew spectacularly in September, and the streak continues to reinforce the automaker’s strong showing in the country, where it has accumulated six consecutive months of increases. Interestingly, the 83 percent increase rate was practically equal to that recorded in August, when Ford set its highest sales record in its role as a full importer with 4,575 deliveries.

Ford Brazil’s strong September result was driven by massive increases across most of the brand’s models in the country, led by the best-selling Ford Ranger. The midsize pickup continues to resonate with Brazilian customers, and reinforces its position as the second best-selling truck in its category in the country, surpassing the Chevy S10 both for the month and in the year-to-date total.

Additionally, four other models registered large triple-digit increases last month and combined managed to add almost 1,000 units to the automaker’s overall volume. Among them, the Ford Maverick stands out with the highest and most significant increase for the Blue Oval brand. Meanwhile, the Ford Territory continues to establish itself as the second most popular Ford nameplate in Brazil.