Each year, in November, the SEMA Show in Las Vegas presents us with a dizzying array of new aftermarket parts for all kinds of automobiles, not to mention a number of wild custom builds, to boot. SEMA 2024 won’t be the exception to that rule either, as we’re already starting to see a boatload of both of those things, with many of them coming from Ford Motor Company itself. The first of that bunch is this – a new entity called Ford Custom Garage, which just debuted via two new packages at SEMA 2024.
Ford Custom Garage is designed to offer owners an easy way to customize their ride in a variety of ways – whether that be appearances or performance – via limited-edition packages that will evolve over time. The first two Ford Custom Garage packages are reserved for the Ford Bronco – Matte Black and Sinister Bronze – and are making their debut at SEMA 2024. Each package is designed by Ford’s Vehicle Personalization and Performance Parts teams to provide a perfect fit, are covered by the automaker’s new vehicle warranty, and can be serviced by any Ford dealer in the U.S. or an ASE-certified shop.
Both the Matte Black and Sinister Bronze Ford Bronco packages come with a two-inch suspension lift, calibration tool, a set of five 17×8.5-inch wheels with black lug nuts, grille letter caps, badging, a smoked Ford oval, extended fender flares, and an updated spare tire carrier, all finished in either color. These Ford Custom Garage packages will retail for around $5,200 or more (exact pricing will be revealed closer to each package’s on-sale date), excluding installation and options such as tires. These kits can be ordered with one part number, making it rather convenient for customers.
“Our customers want to make their vehicles all their own through upgrades that reflect their personal style and the latest trends,” said Kim Mathers, director of Ford Vehicle Personalization and Performance Parts. “Our team is constantly listening to customers and hunting for new trends we can offer as limited-edition Ford Custom Garage packages through our dealers – with every part designed and tested to our factory standards for peace of mind and easy installation.”
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