Ford EV Sales Grow 61 Percent In Q2 2024

Ford EV sales increased 61 percent to 23,957 units during the second quarter of 2024 in the United States.

Models include the Ford Mustang Mach-E unibody crossover, Ford F-150 Lighting light-duty pickup truck, and Ford E-Transit full-size van, which offers passenger, cargo, and cutaway/chassis cab variants.

Sales of the Mustang Mach-E (see running Ford Mustang Mach-E sales) posted a 46 percent upswing to 12,645 units, the F-150 Lightning (see running Ford F-150 Lightning sales) saw sales jump 77 percent jump for  7,743 deliveries, and the E-Transit (see running Ford E-Transit sales) posted a 96 percent leap moving 3,410 units.

Sales Numbers - Ford EVs - Q2 2024 - USA

In terms of sales share, the Mustang Mach-E took the majority of them with 53 percent, while the F-150 Lightning was at 33 percent, and the E-Transit at 14 percent. Notably, these three are drastically different models that compete in unrelated segments.

The Ford Authority Take

Sales of Ford EVs posted solid gains across the board in Q2 2024 year-over-year, including the F-150 Lightning and the E-Transit.

While all-electric models continue to lag their ICE-based counterparts as they slowly gain traction in the marketplace, sales of the Mustang Mach-E nearly matched those of the gas-powered Mustang. However, while the two share the same nameplate as part of the Mustang sub-brand, the former is a crossover while the latter is a two-door coupe and converible.

About Ford Mustang Mach-E

For 2024, the first-ever Mustang Mach-E Rally debuts as an off-road-capable EV, looking the part with a unique front fascia, fog lights, a hatch-mounted rear wing, stripes, and a black-painted roof. Meanwhile, the 2024 Ford Mustang Mach-E GT debuts a new Bronze Appearance Package along with optional bronze wheels. Additionally, the 2024 Mustang Mach-E Premium gets a new standard roof to replace the now-optional panoramic fixed-glass roof. Additionally, the revised 2024 lineup gets a new eMotor and extended range.

The 2024 Mustang Mach-E lineup drops the California Route 1 trim as well as the Nite Pony Package  and the GT Performance Edition, though the 2024 Mustang Mach-E GT gains most of the upgrades from package as standard, like the MagneRide system – but not the increased torque that model offered.

Here are all the 2024 Mustang Mach-E packages explained.

About Ford F-150 Lightning

For 2024, the Ford F-150 Lightning drops two configurations. Yet, it adds a new Flash trim level, sitting above the XLT trim, as an option that bundles tech upgrades and the extended range battery at a more reasonable price. On the other end of the spectrum, The Blue Oval debuted the Platinum Black trim, with the F-150 Lightning being the first production Ford truck to feature a matte wrap.

The 2024 Ford F-150 Lightning gains ActiveX seating for the Lariat trim, and the entire 2024 lineup gets a heat pump as standard, while dropping Active Park Assist 2.0.

At the beginning of the year, the Ford F-150 Lightning Switchgear debuted as new demonstrator, a performance off-roading EV pickup that channels the spirit of the Raptor that is another collaboration between RTR and Ford Performance.

About Ford E-Transit

When the all-electric Ford E-Transit van arrived on scene in early 2022, its success caught The Blue Oval by surprise, with it racing up to catch up with demand. Since then, the E-Transit is now among the most popular fleet EVs.

The 2024 Ford E-Transit gets a new battery and faster charging, for increased range.

The Blue Oval is already working on a second-generation Ford E-Transit, which will roll out of Ohio in 2026 as the all-electric commercial van market slowly heats up.