The Ford Kuga PHEV has long been a regular atop the list of the best-selling plug-in hybrids in Europe, and just regained first place on that particular chart last month following a period of several where it landed in second place behind the Volvo XC60 and BMW X1. However, when we look at the overall sales charts regardless of powertrain, the Ford Kuga hasn’t cracked the top 25 best-sellers in that same region since January of this year. Now, it seems as if that drought finally came to an end in September.
According to new data from JATO Dynamics, the Ford Kuga ranked as the 23rd best-selling new vehicle in Europe in September 2024 with 10,653 units sold, which is a 15 percent year-over-year decrease for that model, though good enough to get it back near the top of the charts, regardless. The Kuga beat out the Mini Hatch and Nissan Juke in the process, even if it may not be quite as impressive as the PHEV’s placing atop those sales charts.
As for the overall European new vehicle market, it faced some challenges as well, with September sales totaling 1,119,320 units – a three percent drop year-over-year. However, much of that decline can actually be blamed on one automaker – Stellantis, which suffered a significant 25 percent sales decline last month, or around 50,000 units, which exceeded the overall drop of 40,000 units versus last year. At the same time, EVs bounced back a bit, gaining 14 percent in sales amid returning incentives.
“It’s hard to say for certain whether BEVs will continue along this positive trajectory, but the monthly increase in registrations is welcome news – especially considering that consumers still have reservations about the adoption of electric cars,” said Felipe Munoz, Global Analyst at JATO Dynamics. “Stellantis may see these results as an indicator that the time has come to refresh its offering and reposition its BEV lineup to ensure the downward trend doesn’t continue.”
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