Ford Motor Company Mexico Sales Fell 16 Percent In September 2024

October 16, 2024 3:27 pm

Ford Motor Company Mexico sales decreased 16 percent to 3,801 units in September 2024 compared to September 2023. Sales decreased at Ford and increased at Lincoln.

Brand & Model Sales

Ford sales decreased 17.5 percent to 3,667 units:

Ford Bronco sales decreased 60 percent to 60 units
Ford Bronco Sport sales decreased 11.92 percent to 170 units
Ford E-Transit sales decreased 95.4 percent to 11 units
Ford Edge sales decreased 87.5 percent to 2 units
Ford Escape sales decreased 44.73 percent to 131 units
Ford Expedition sales increased 30.3 percent to 43 units
Ford Explorer sales increased 522.22 percent to 112 units
Ford F-Series sales decreased 19.25 percent to 906 units
Ford Maverick sales decreased 0.68 percent to 145 units
Ford Mustang sales increased 340 percent to 44 units
Ford Mustang Mach-E sales increased 900 percent to 10 units
Ford Ranger sales increased 60.7 percent to 413 units
Ford Territory sales decreased 18.56 percent to 1,176 units
Ford Transit sales increased 27.59 percent to 444 units
Ford Transit Courier sales decreased 100 percent to 0 units

Lincoln sales increased 34.0 percent to 134 units:

Lincoln Aviator sales decreased 41.67 percent to 7 units
Lincoln Corsair sales increased 16.67 percent to 49 units
Lincoln Nautilus sales increased 180.95 percent to 59 units
Lincoln Navigator sales decreased 24 percent to 19 units

In the first nine months of the 2024 calendar year, Ford Motor Mexico sales increased 16 percent to 40,042 units.

Sales Results - September 2024 - Mexico - Ford

MODEL	SEP 2024 / SEP 2023	SEPTEMBER 2024	SEPTEMBER 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
BRONCO	-60.00%	60	150	-20.93%	922	1,166
BRONCO SPORT	-11.92%	170	193	-27.12%	1,948	2,673
E-TRANSIT	-95.40%	11	239	+23.77%	807	652
EDGE	-87.50%	2	16	-41.86%	150	258
ESCAPE	-44.73%	131	237	+47.33%	2,154	1,462
EXPEDITION	+30.30%	43	33	-22.06%	424	544
EXPLORER	+522.22%	112	18	+7.75%	876	813
F-SERIES	-19.25%	906	1,122	+19.79%	9,717	8,112
MAVERICK	-0.68%	145	146	+30.76%	2,036	1,557
MUSTANG	+340.00%	44	10	+274.24%	741	198
MUSTANG MACH-E	+900.00%	10	1	+112.77%	100	47
RANGER	+60.70%	413	257	+50.82%	4,808	3,188
TERRITORY	-18.56%	1,176	1,444	+6.26%	9,552	8,989
TRANSIT	+27.59%	444	348	+40.93%	3,894	2,763
TRANSIT COURIER	-100.00%	0	231	-43.45%	609	1,077
FORD TOTAL	-17.50%	3,667	4,445	+15.64%	38,738	33,499

Sales Results - September 2024 - Mexico - Lincoln

MODEL	SEP 2024 / SEP 2023	SEPTEMBER 2024	SEPTEMBER 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
AVIATOR	-41.67%	7	12	-47.57%	97	185
CORSAIR	+16.67%	49	42	+60.74%	389	242
NAUTILUS	+180.95%	59	21	+127.54%	628	276
NAVIGATOR	-24.00%	19	25	-26.36%	190	258
LINCOLN TOTAL	+34.00%	134	100	+35.69%	1,304	961

Sales Results - September 2024 - Mexico - FMC Totals

BRAND	SEP 2024 / SEP 2023	SEPTEMBER 2024	SEPTEMBER 2023	YTD 2024 / YTD 2023	YTD 2024	YTD 2023
FORD TOTAL	-17.50%	3,667	4,445	+15.64%	38,738	33,499
LINCOLN TOTAL	+34.00%	134	100	+35.69%	1,304	961
FMC MEXICO TOTAL	-16.37%	3,801	4,545	+16.20%	40,042	34,460

The Ford Authority Take

After experiencing a consecutive 18-month sales streak, Ford Motor Company Mexico sales declined significantly in September. FoMoCo registrations in the Mexican market fell last month for the first time since February 2023, interrupting the automaker’s strong local performance.

Ford Motor Company Mexico’s poor performance in September is the result of significant declines in most of its lineup, including the two best-selling models. The Ford F-Series suffered a double-digit drop of 216 units last month, which cost it its sales leadership within the company’s portfolio.

Additionally, the Ford Territory also suffered a double-digit decline, losing nearly 300 units year-over-year. Still, the compact crossover ranked as Ford’s best-selling model in September. Declines for the most popular nameplates overshadowed a solid rise for the Ford Ranger and big triple-digit gains for several lower-volume models.