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U.S. Ford Motor Company Sales Up One Percent In Q3 2024

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Ford Motor Company sales increased one percent to 504,039 units during third quarter of 2024 in the United States. Sales decreased at Ford and increased at Lincoln.

“Different lifestyles and use cases require unique types of power,” said President of Ford Blue and Ford Customer Service Division, Andrew Frick. “We’ve listened to customers to offer them vehicles with powertrains to meet their specific needs, and their response validates our product strategy,” he added.

FoMoCo Sales Notes – U.S. Q3 2024

  • Total Ford Motor Company sales during third quarter of 2024 increased 0.7 percent to 536,050 units
    • Truck sales increased 6.0 percent to 292,010 units
    • SUV sales decreased 5.6 percent to 202,988 units
    • Car sales decreased 8.2 percent to 9,041 units
    • Electric Vehicles sales totaled 23,509 units, up 12.2 percent year to year
    • Hybrid Vehicles sales totaled 48,101 units, up 38.0 percent year to year
    • Internal Combustion sales totaled 432,429 units, down 2.8 percent year to year
  • Ford was America’s best-selling brand in Q3
    • Iis also No. 1 in trucks (F-Series), hybrid trucks (F-150 Hybrid), vans (Transit), three-row SUVs (Explorer) and sports cars (Mustang)
  • Ford is America’s No. 1 truck seller, led by best-selling F-Series and strong gains for Maverick
  • Ford is the No. 2 electric vehicle brand in the U.S. with sales up 12 percent in Q3
    • Ford commanded highest transaction prices of all non-luxury electric vehicle brands
  • Ford is No. 1 in hybrid trucks with a 77 percent segment share; total hybrid sales up 38 percent
    • F-150 hybrid sales rose 64 percent in the third quarter to 20,129, making it the best-selling hybrid truck
    • The F-150 hybrid topped another Ford model, the Maverick, which saw sales rise 22 percent to 16,561

Brand & Model Sales

Ford sales decreased 0.4 percent to 478,326 units:

Lincoln sales increased 26.1 percent to 25,713 units:

During the first nine months of the 2024 calendar year, Ford Motor Company sales increased 2.7 percent to 1,548,172 units.

Sales Results - Q3 2024 - USA - Ford

MODELQ3 2024 / Q3 2023Q3 2024Q3 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
BRONCO-18.52% 26,79632,888-15.87%76,948 91,468
BRONCO SPORT+4.13% 34,60333,232-2.09%94,357 96,375
E-SERIES-16.42% 9,17910,982-3.46%29,447 30,502
E-TRANSIT+12.92% 2,9552,617+67.41%9,256 5,529
EDGE-59.81% 9,73324,217-13.14%61,412 70,701
ESCAPE-7.31% 35,93838,774+6.62%110,476 103,613
EXPEDITION-13.15% 14,81717,061+3.01%58,124 56,427
EXPLORER+24.58% 41,99633,709+6.27%146,799 138,132
F-150 LIGHTNING+104.45% 7,1623,503+86.03%22,807 12,260
F-SERIES+2.30% 191,267186,974-5.90%528,028 561,110
HEAVY TRUCKS+4.36% 3,5443,396-7.16%10,396 11,198
MAVERICK+33.23% 31,88323,931+64.08%108,996 66,430
MUSTANG-8.16% 9,0419,844+3.31%36,485 35,315
MUSTANG MACH-E-9.77% 13,39214,842+23.35%35,626 28,882
RANGER+109.94% 15,5047,385-2.62%30,679 31,503
TRANSIT-7.09% 29,16231,389+13.51%105,025 92,523
TRANSIT CONNECT-74.82% 1,3545,377-37.83%8,781 14,124
FORD TOTAL-0.37% 478,326480,121+1.73%1,473,642 1,448,631

Sales Results - Q3 2024 - USA - Lincoln

MODELQ3 2024 / Q3 2023Q3 2024Q3 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
AVIATOR+278.88% 5,5431,463+80.42%17,457 9,676
CORSAIR-12.29% 6,8877,852+12.89%19,736 17,483
NAUTILUS+34.52% 8,7996,541+39.19%26,303 18,897
NAVIGATOR-0.95% 4,4844,527-17.56%11,034 13,385
LINCOLN TOTAL+26.15% 25,71320,383+25.38%74,530 59,441

Sales Results - Q3 2024 - USA - FMC Totals

BRANDQ3 2024 / Q3 2023Q3 2024Q3 2023YTD 2024 / YTD 2023 YTD 2024YTD 2023
FORD TOTAL-0.37% 478,326480,121+1.73%1,473,642 1,448,631
LINCOLN TOTAL+26.15% 25,71320,383+25.38%74,530 59,441
FMC USA TOTAL+0.71% 504,039500,504+2.66%1,548,172 1,508,072

About The Numbers

Further Reading & Sales Reporting

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View Comments

  • One percent is minor. Everyone that reports monthly had a bad September. That was impacted by Labor Day weekend sales being counted in August (why?), but October and November results will be telling.

  • Big picture…through 3 quarters total Ford/Lincoln sold 40,000 more units than last. Heck with the percentages, that’s pretty good.

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