Ford Puma Among Europe’s Top 10 Best Sellers Of September 2024

Though it isn’t sold in the U.S., the Ford Puma has been a popular target for new vehicle shoppers in the UK and Europe essentially since the day it launched. In fact, the small crossover ranked within the top 10 best-selling new vehicles in the UK in July, August, and September, and also fell within the top 20 in Europe in both August and the entirety of the first six months of the year. That was also once again the case in that same region in the month of September as well, with the Ford Puma landing inside of the top 10 this time around.

According to new data from JATO Dynamics, the Ford Puma was the tenth best-selling new vehicle in Europe in September after recording 15,141 sales – a 16 percent decrease, year-over-year. Regardless, that performance was good enough to beat out every new vehicle on sale in that region last month, save for the Tesla Model Y, Renault Clio, Dacia Sandero, Volkswagen Tiguan, Kia Sportage, Peugeot 208, Volkswagen Golf, Toyota Yaris Cross, and Volkswagen Polo. The Puma was also joined on the top 25 sales charts by the Ford Kuga, which ranked as the 23^rd best-selling new vehicle in Europe in September 2024, and the PHEV version was that region’s best-selling plug-in hybrid, too.

As for the overall European new vehicle market, it faced some challenges last month, with September sales totaling 1,119,320 units – a three percent drop year-over-year. However, much of that decline can actually be blamed on one automaker – Stellantis, which suffered a significant 25 percent sales decline last month, or around 50,000 units, which exceeded the overall drop of 40,000 units versus last year. At the same time, EVs bounced back a bit, gaining 14 percent in sales amid returning incentives.

“It’s hard to say for certain whether BEVs will continue along this positive trajectory, but the monthly increase in registrations is welcome news – especially considering that consumers still have reservations about the adoption of electric cars,” said Felipe Munoz, Global Analyst at JATO Dynamics. “Stellantis may see these results as an indicator that the time has come to refresh its offering and reposition its BEV lineup to ensure the downward trend doesn’t continue.”