Ford Ranger Sales Leap 110 Percent To Take Third Place During Q3 2024

Ford Ranger sales increased in the United States, Mexico, Brazil, and Chile, but decreased in Argentina and Colombia during the third quarter of 2024.

Ford Ranger Sales - Q3 2024 - United States

In the United States, Ford Ranger deliveries totaled 15,504 units in Q3 2024, an increase of about 110 percent compared to 7,385 units sold in Q3 2023.

In the first nine months of the year, Ranger sales decreased about 3 percent to 30,679 units.

Ford Ranger Sales - Q3 2024 - Mexico

In Mexico, Ford Ranger deliveries totaled 1,559 units in Q3 2024, an increase of about 77 percent compared to 881 units sold in Q3 2023.

In the first nine months of the year, Ranger sales increased about 51 percent to 4,808 units.

Ford Ranger Sales - Q3 2024 - Brazil

In Brazil, Ford Ranger deliveries totaled 8,360 units in Q3 2024, an increase of about 73 percent compared to 4,846 units sold in Q3 2023.

In the first nine months of the year, Ranger sales increased about 60 percent to 21,124 units.

Ford Ranger Sales - Q3 2024 - Argentina

In Argentina, Ford Ranger deliveries totaled 7,365 units in Q3 2024, a decrease of about 3 percent compared to 7,610 units sold in Q3 2023.

In the first nine months of the year, Ranger sales decreased about 6 percent to 17,829 units.

Ford Ranger Sales - Q3 2024 - Chile

In Chile, Ford Ranger deliveries totaled 1,594 units in Q3 2024, an increase of about 2 percent compared to 1,568 units sold in Q3 2023.

In the first nine months of the year, Ranger sales increased about 20 percent to 3,860 units.

Ford Ranger Sales - Q3 2024 - Colombia

In Colombia, Ford Ranger deliveries totaled 561 units in Q3 2024, a decrease of about 26 percent compared to 761 units sold in Q3 2023.

In the first nine months of the year, Ranger sales decreased about 36 percent to 1,520 units.

Competitive Sales Comparison (USA)

Ford Ranger sales leapt 110 percent to 15,504 units in Q3 2024 when ranked by sales volume, moving the midsize pickup truck into third place, up a spot from the previous quarter.

Toyota Tacoma sales seem to have recovered from a generational changeover, with the best-seller posting a 41 percent jump to 57,368 units as it pulls even further ahead of the field. The Chevy Colorado (see running Chevy Colorado sales) remained in second place with a 13 percent bump to 28,887 units, while the Ranger (see running Ford Ranger sales) moved into third. The Nissan Frontier traded places to take fourth with a 22 percent upswing to 14,294 units. The GMC Canyon (see running GMC Canyon sales), the Colorado’s corporate cousin, remained in fifth place with a 33 percent swell for 10,121 deliveries, while the Jeep Gladiator stayed last with a 35 percent drop in sales t0 9,192 units.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q3 2024 - USA

In terms of segment share, the Tacoma led with a 42 percent share, down four percentage points year-over-year, to account for two out of every five sales in this space. The Colorado followed with a 21 percent segment share, down three percentage points, and the Ranger with an 11 percent share, up four percentage points. The Frontier maintained an 11 percent share and the Canyon maintained a seven percent share. Finally, the Gladiator held a seven percent share, down six percentage points.

Sales of GM’s two midsize pickups, the Chevy Colorado and GMC Canyon, combined for 39,008 deliveries for a cumulative 28 percent segment share, keeping The General in second place overall with two and a half times the deliveries of The Blue Oval’s truck.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q3 2024 - USA

Below, we provide Honda Ridgeline sales for reference, as the model straddles the midsize and full-size pickup truck segments, placing second individually and third overall here.

Sales Numbers - Honda Ridgeline - Q3 2024 - USA

The midsize mainstream pickup truck segment grew 26 percent to 135,366 units in Q3 2024, meaning Ford Ranger sales significantly outperformed the segment average.

The Ford Authority Take

Ford Ranger sales were quite healthy during Q3 2024, but still fell well short of the Chevy Colorado, and both were far behind the perennially best-selling Toyota Tacoma. Ranger sales have continued to shrink year-after-year after a high of 2020.

Time will tell if The Blue Oval’s all-new midsize pickup truck will regain sales traction, though it already moved into third place this quarter, which is promising.

About Ford Ranger

In May 2023, the all-new 2024 Ford Ranger debuted with all-new tech and a 2.7L V6 EcoBoost. The carryover turbocharged Ford 2.3L I-4 EcoBoost gasoline engine produces 270 horsepower and 310 pound-feet of torque, while the new, optional twin-turbocharged Ford 2.7L V6 EcoBoost generates 315 horsepower and 400 pound-feet of torque. Both are mated exclusively to the Ford 10-speed automatic transmission, giving the new Ranger a payload capacity of up to 1,805 pounds and a max towing limit of 7,500 pounds.

The 2024 Ranger also debuts the high-performance Ranger Raptor, powered by the twin-turbocharged Ford 3.0L V6 EcoBoost, which will be sold in the U.S. for the very first time after existing in international markets for years now. The engine is rated at 405 horsepower and 430 pound-feet of torque on premium fuel, sending power to the wheels via Ford’s 10-speed automatic transmission, an electronically-controlled on-demand two-speed transfer case, and front- and rear-locking differentials.

That means the 2024 Ford Ranger line-up is offered in XL, XLT, Lariat, and Raptor trim levels.

In addition to new styling inside and out along with a handful of other major changes, the 2024 Ranger nearly matches the EPA fuel economy ratings of its predecessor, as Ford Authority previously reported.