New Ford Bronco Incentive Aimed Squarely At Toyota Owners

Ford has offered its fair share of conquest-type incentives over the years, deals that typically target owners of specific brands or models. The purpose of the types of incentives is pretty simple and obvious – to try and entice those folks to leave their current brand of choice and switch to a Ford. Conquest sales are a big focus of The Blue Oval’s, which makes sense given the fact that once people get behind the wheel of a specific brand, chances are, they’ll oftentimes stick with that brand in the future. Now, Toyota owners are being targeted via a new Ford Bronco conquest incentive, too.

According to a dealer bulletin recently seen by CarsDirect, The Blue Oval has launched what it calls the Toyota Competitive Conquest Bonus Cash incentive, which offers Toyota owners – regardless of what model they might have, though it must be a 1995 model year or up vehicle – a $2,000 conquest cash incentive if they purchase or lease a 2023 or 2024 Ford Bronco. Those customers aren’t required to trade in their Toyota vehicle to take advantage of this offer either, though there are a few caveats to consider.

For starters, this Ford Bronco conquest offer isn’t available across the entirety of the U.S., but rather, around a half dozen regions including Los Angeles, Orlando, Atlanta, Seattle, Phoenix, and San Francisco. It began on the first of October, and is slated to run until January 2^nd, 2025, so those interested in taking advantage do have some time to do so, at least. Shoppers can also stack this particular offer with others as well, meaning that in select markets, they may be able to save as much as $8,000 off their new Ford Bronco lease or purchase.

This Toyota offer is rather interesting in that customers don’t have to be behind the wheel of a Bronco competitor such as the 4Runner, which has historically been the case, for the most part. Early this year, Ford launched a Bronco conquest incentive aimed specifically at Jeep owners, for example, and then targeted Subaru customers with a special discount this past April.