Stellantis Targets Ford Owners With New Conquest Incentive

In recent years, Ford has launched a variety of incentives that aim to entice the owners of vehicles from other brands to make the switch to The Blue Oval, which makes sense given how loyal folks tend to be with certain makes – as well as likely to return to that same brand when it’s time to purchase a new vehicle. However, one of Ford’s chief rivals – Stellantis – has now launched a conquest incentive, as it’s known, that’s specifically aimed at convincing Ford owners to move to one of that automaker’s models, too.

According to CarsDirect, Stellantis has launched what it calls the National Ford Conquest Bonus Cash offer, which offers current Ford owners or lessees $2,000 off the purchase or lease of one of its models – a list that includes the 2024 Dodge Durango, Jeep Wrangler, Jeep Wagoneer, Jeep Grand Wagoneer, Jeep Grand Cherokee, Jeep Grand Cherokee L, and RAM 1500 in either Quad or Crew Cab configuration, and those same Blue Oval customers aren’t required to trade in a vehicle to take advantage of this deal, either.

This deal comes in direct response to a host of Ford incentives that have been introduced in recent weeks aimed specifically at Stellantis owners, of course. That includes the Jeep Competitive Conquest Bonus Cash deal offering Jeep owners up to $1,000 off the price of a new Ford Bronco or Ford Bronco Sport, though it was also limited in terms of what markets it was offered in, as well as the Jeep and Ford models that qualified. Just a couple of weeks ago, The Blue Oval also targeted Ram owners by offering them substantial discounts on new Ford F-150 pickups, too.

These conquest offers aren’t just limited to Stellantis models, either. Rather, as Ford Authority reported earlier this month, FoMoCo also recently launched the Toyota Competitive Conquest Bonus Cash incentive, which offers Toyota owners – regardless of what model they might have, though it must be a 1995 model year or up vehicle – a $2,000 conquest cash incentive if they purchase or lease a 2023 or 2024 Ford Bronco.