As anyone who took Economics 101 already knows, the law of supply and demand is one that we can typically always count on. This was certainly true of the sixth-generation Ford Bronco when it launched for the 2021 model year, as the reborn SUV was met with tremendous demand, right in the middle of massive supply chain issues and production disruptions stemming from the pandemic. Thus, over the past few years, we’ve seen the prices of the Bronco rise on multiple occasions. However, a recent drop off in demand is seemingly having an impact on that trend, as the 2025 Ford Bronco is holding the proverbial line in terms of pricing for the latest model year.
| Trim Level | 2025 Ford Bronco | 2024 Ford Bronco | 2024 +/- |
|---|---|---|---|
| Two Door | |||
| Base | $37,995 | N/A | |
| Big Bend | N/A | $39,630 | N/A |
| Black Diamond | N/A | $43,330 | N/A |
| Heritage Edition | N/A | $48,555 | N/A |
| Badlands | $50,095 | $50,095 | $0 |
| Stroppe Edition | $75,635 | N/A | |
| Four Door | |||
| Base | $37,995 | N/A | |
| Big Bend | $40,370 | $40,370 | $0 |
| Black Diamond | N/A | $44,070 | |
| Heritage Edition | $49,475 | $49,475 | $0 |
| Outer Banks | $47,940 | $47,940 | $0 |
| Badlands | $51,385 | $51,385 | $0 |
| Raptor | $90,035 | $90,035 | $0 |
| Destination and Delivery | $1,895 | $1,895 | $0 |
After multiple rounds of price increases over the past few years, the 2025 Ford Bronco will somewhat surprisingly launch with the exact same pricing as the 2024 model across the entire range – which isn’t exactly common with that model, nor any other vehicle in FoMoCo’s current lineup. It is worth noting that the Base trim – which is returning following a one-year absence – is a little over $3,000 pricier than it was for the 2023 model year, however. Otherwise, every trim in the 2025 Ford Bronco lineup is standing pat, which is good news, at least.
As Ford Authority has reported over the past few weeks, the 2025 Ford Bronco is getting a pair of new offerings – the Stroppe Edition and Free Wheeling Package – both of which are retro throwbacks to the SUV’s past. However, the Wildtrak, Everglades, Heritage Limited, and Black Diamond series have been deleted, though the latter moniker is now being used as the name for a newly optional package. Otherwise, there are a host of other tweaks present throughout the lineup.
For starters, 2025 Ford Bronco models equipped with the turbocharged 2.3L I-4 EcoBoost engine now come standard with Electric Brake Boost rather than the old vacuum brake boost setup. The entire lineup is getting ambient footwell lighting as standard equipment, while the heated steering wheel is included as standard on the Outer Banks, Badlands, and Raptor trims.
The 12-inch digital gauge cluster is now included as standard equipment, the Bronco Badlands has gained the HOSS 3.0 suspension as an option, and the FITS system present in the Ford Maverick is now available, too. In four-door models equipped with the 10-speed automatic transmission, the rear HVAC vents have moved from the floor to the rear portion of the center console, though much of the lineup has lost its grab handles and the entire range has ditched the wireless charging pad. Finally, the 2025 Ford Bronco Raptor is adding three new exterior color options, but is also losing a total of six.
Comment
Because, heaven forbid, Ford loses a penny of profit. I’m helping my sister buy a new vehicle this week (not a Ford) and this market is INSANE AND ASININE. Still. They still think it’s 2021, both automakers AND dealers. Crazy crazy.