Ford Argentina sales decreased 11 percent to 3,424 units in October 2024 compared to October 2023. The figures placed Ford as the sixth best-selling car brand in Argentina, behind Toyota, Volkswagen, Fiat, Peugeot, and Renault.
Individual model sales performance was as follows:
- Ford Bronco sales totaled 6 units
- Ford Bronco Sport sales decreased 57.94 percent to 98 units
- Ford EcoSport sales decreased 100 percent to 0 units
- Ford F-Series sales increased 264.29 percent to 51 units
- Ford Kuga sales decreased 83.33 percent to 5 units
- Ford Maverick sales decreased 45.18 percent to 358 units
- Ford Mustang sales increased 766.67 percent to 26 units
- Ford Ranger sales decreased 12.39 percent to 1,930 units
- Ford Territory sales increased 60.73 percent to 839 units
- Ford Transit sales decreased 45.18 percent to 91 units
During the first 10 months of the 2024 calendar year, Ford Argentina sales decreased 6.4 percent to 30,637 units.
Sales Results - October 2024 - Argentina - Ford
| MODEL | OCT 2024 / OCT 2023 | OCTOBER 2024 | OCTOBER 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO | * | 6 | * | * | 48 | * |
| BRONCO SPORT | -57.94% | 98 | 233 | +9.99% | 1,090 | 991 |
| ECOSPORT | -100.00% | 0 | 9 | -99.48% | 8 | 1,553 |
| F-SERIES | +264.29% | 51 | 14 | -62.68% | 181 | 485 |
| KUGA | -83.33% | 5 | 30 | +218.92% | 118 | 37 |
| MAVERICK | -45.18% | 358 | 653 | +5.31% | 3,194 | 3,033 |
| MUSTANG | +766.67% | 26 | 3 | -57.46% | 57 | 134 |
| RANGER | -12.39% | 1,930 | 2,203 | -6.48% | 19,764 | 21,134 |
| TERRITORY | +60.73% | 839 | 522 | +46.54% | 4,956 | 3,382 |
| TRANSIT | -45.18% | 91 | 166 | -38.90% | 1,170 | 1,915 |
| FORD TOTAL | -10.93% | 3,424 | 3,844 | -6.38% | 30,637 | 32,726 |
The Ford Authority Take
After experiencing a solid four month winning streak, Ford Argentina’s sales fell significantly in October. The Blue Oval suffered a volume loss of 420 units last month, marking a negative performance that interrupted the recovery it registered in 2024.
In particular, Ford Argentina’s loss in October was driven by lower sales of the brand’s most popular Ford Ranger in the country. The midsize pickup again suffered a considerable double-digit contraction in October, falling below the 2,000-unit threshold it had surpassed for the past few months. This caused the Ranger to drop from second to third place among trucks in its class.
Despite the overall brand decline, three Ford models managed to increase their sales in October including the F-Series, Mustang and Territory. The Ford F-150 had the most significant triple-digit increase thanks to launched of the refreshed model.
About The Numbers
- All percent change figures compared to Ford Argentina sales in October 2023, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
No Comments yet