Ford Brazil sales increased 66 percent to 5,801 units in October 2024 compared to October 2023.
Individual model sales performance was as follows:
- Ford Bronco Sport sales totaled 228 units
- Ford E-Transit sales totaled 219 units
- Ford F-Series sales decreased 46.15 percent to 42 units
- Ford Maverick sales increased 96.45 percent to 387 units
- Ford Mustang sales increased 247.62 percent to 73 units
- Ford Ranger sales increased 47.32 percent to 3,817 units
- Ford Territory sales increased 305.71 percent to 710 units
- Ford Transit sales increased 102.14 percent to 283 units
During the first 10 months of the 2024 calendar year, Ford Brazil sales increased 71 percent to 38,579 units.
Sales Results - October 2024 - Brazil - Ford
| MODEL | OCT 2024 / OCT 2023 | OCTOBER 2024 | OCTOBER 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | * | 228 | * | * | 1,966 | * |
| E-TRANSIT | * | 219 | * | * | 322 | * |
| F-SERIES | -46.15% | 42 | 78 | -60.62% | 345 | 876 |
| MAVERICK | +96.45% | 387 | 197 | +125.00% | 3,015 | 1,340 |
| MUSTANG | +247.62% | 73 | 21 | +94.38% | 622 | 320 |
| RANGER | +47.32% | 3,817 | 2,591 | +58.24% | 24,940 | 15,761 |
| TERRITORY | +305.71% | 710 | 175 | +312.11% | 4,459 | 1,082 |
| TRANSIT | +102.14% | 283 | 140 | +22.82% | 2,675 | 2,178 |
| FORD TOTAL | +66.27% | 5,801 | 3,489 | +71.39% | 38,579 | 22,510 |
The Ford Authority Take
Ford Brazil sales in October not only continued the brand’s positive streak in the South American country, but represents FoMoCo’s best monthly record in the Brazilian market since becoming a full importer. Ford has had seven consecutive months of increases in Brazil and last month far surpassed the previous record of 4,575 deliveries it had set in August.
In particular, Ford Brazil’s strong performance last month is a product of double- and triple-digit increases across most of its models – including the best-selling Ford Ranger. The midsize pickup significantly grew its market share with a 1,226 unit year-over-year increase, with 3,817 deliveries, it achieved a best-ever record that solidifies it as the second most popular model in its segment.
In addition, the Ford Territory achieved the highest growth rate among all models in the Blue Oval lineup, registering increases of more than 300 percent both in the month and in the accumulated total of the year to date. Also standing out are the Ford Maverick and Mustang with considerable increases, improving their presence in the Brazilian market.
About The Numbers
- All percent change figures compared to Ford Brazil sales in October 2023, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
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