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Ford Bronco Wild Fund Concept Officially Debuts: SEMA 2024

Last week, The Blue Oval pulled the covers off what it calls Ford Custom Garage, which is designed to offer owners an easy way to customize their rides in a variety of ways via limited-edition packages that will evolve over time. The first two production-ready Ford Custom Garage packages are reserved for the Ford Bronco – Matte Black and Sinister Bronze – and are making their debut at SEMA 2024. Now, they’re being joined by another concept for a special Ford Custom Garage package dubbed the Ford Bronco Wild Fund.

A side view of the Ford Bronco Wild Fund Concept displayed at SEMA 2024.

The new, SEMA-bound Ford Bronco Wild Fund concept is based on a Big Bend trimmed four-door model equipped with the turbocharged 2.3L I-4 EcoBoost engine, and is designed to pay homage to The Blue Oval’s own Wild Fund, which aims to keep the planet’s off-road trails clean for generations to come. It was put together by the folks at Ford Performance Parts and Accessories utilizing a host of bits and pieces that also previews a potential future Ford Custom Garage kit, too.

The Ford Bronco Wild Fund concept features a variety of upgrades in all areas, including a set of Ford Performance tube doors, a power soft top, and seven-spoke wheels finished in a unique shade of green, 315/70R17 Goodyear tires, and Wild Fund graphics on the outside, coupled with custom Katzkin leather seats inside the cabin. A Bilstein two-inch leveling kit caps off the look, which was also tuned by Ford Performance specifically for this application.

The Ford Bronco Wild Fund concept is one of several Ford Vehicle Personalization project vehicles at the SEMA show that can be found in the Ford Performance Parts and Accessories display. That list also includes the Ford F-150 ORV concept, the F-150 FP700S package, the Ford Bronco Sport Blue Free Wheeling concept, as well as a custom 1969 Ford F-100 that’s packing an F-150 Raptor R-derived crate 5.2L V8 underhood with a massive 3.8L Whipple supercharger.

Brett's lost track of all the Fords he's owned over the years and how much he's spent modifying them, but his current money pits include an S550 Mustang and 13th gen F-150.

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